Negotiation Strategy Article Analysis Research Paper

Negotiation Strategy Article Analysis - Research Paper Example What the authors suggest is that negotiation does not occur as a product of quick decision-making when one party believes that rapid solutions are the most beneficial to both parties. This represents an individual with premature judgment who believes that simply formulating a rapid solution can end a long-term negotiation with another party. The authors’ negotiation strategy suggests that broadening potential options for mutual solution offers both parties a wide variety of ideas to discuss, further giving both parties a chance to reflect on the long-term benefits of each option. It seems that by making premature judgment or ill-conceived solutions can have a negative impact in the long-term because they were not constructed for anything else but to end the negotiation session quickly. For a negotiator looking to establish long-run relationships, this strategy appears most viable. Another expert in negotiation strategy suggests blending both the positional bargaining theory with interest-based bargaining in order to fully achieve successful negotiations. This approach clearly illustrates, to the other party, what the negotiator’s specific interests are and helps the second party to define theirs as well. A person holding what is referred to as a principled negotiation tactic then works to create extra value in bargaining by creating a larger pool of potential options and solutions. Once the pieces of this larger pie have been analyzed and discussed, to identify which options would be most suitable for both parties, the pieces of this hypothetical pie are distributed until both parties feel they have won the negotiation (even if there really was no victor by design of mutual reward). Under this principled negotiation tactic, a negotiator makes his or her opposing party believe they have gained advantage in the bargaining

Homeland Security Essay Example | Topics and Well Written Essays - 1500 words

Homeland Security - Essay Example The suddenness of the attacks on September 11, 2001, and the manner in which America was caught off guard, would shape our perception of the war on terror and frame America's response. Previous wars had unfolded methodically in the public's eye, such as the extended debate that preceded the Civil War. However, the War on Terror had no such incubation period to give the American public time to orient themselves to the new face of war. America was thrust into war "without any troops or plans in place to confront this particular enemy. Just as important, it occurred in a context of public indifference to or ignorance of the threat posed by terrorists" (Callahan, Dubnick, and Olshfski 555). The US had made few, if any, plans to deal with a terrorist arrack on US soil, and the discussion of terrorism was largely restricted to the law enforcement, investigators, and prosecutors that had confronted domestic terrorism such as the Unabomber and the attack on the Murrah Federal Building (Calla han, Dubnick, and Olshfski 555). The Congress took aggressive action and on October 4, 2001 introduced HR 3026 "To establish an Office of Homeland Security within the Executive Office of the President to lead, oversee, and coordinate a comprehensive national homeland security strategy to safeguard the Nation" (HR 3026). On November 25, 2002 George Bush signed into law PL 107-296, the Homeland Security Act of 2002, which established the Department of Homeland Security (Gressle CRS-2, CRS-6). ... The Department of Homeland Security (DHS) would consolidate intelligence efforts, provide for broad powers of investigation, and limit specific legal standards in regards to terrorism. The Homeland Security Act and the formation of the DHS gave the government sweeping new powers to patrol the US borders and took a more liberal approach toward domestic surveillance. The DHS was formed to consolidate intelligence and investigations when "The establishment of the Department of Homeland Security brought under one authority 22 federal entities with vital roles to play in protecting our Nation and preventing terrorist attacks within the United States (The National Security Strategy). Border patrol and customs has been especially challenged with 500 million people crossing our borders each year, and 21,000 containers entering the US through 350 commercial ports of entry every day (Bodenheimer). Bender reports that, "The Secure Border Initiative, costing more than $2 billion this year alone, is a major effort to increase Customs and Border Protection personnel, introduce detection technologies, and construct a fence along the border with Mexico". The DHS has also placed sp ecific priority on the increased use of 'tamper-evident' containers, biometric identification technology, and radiation, chemical, and biological threat detection equipment (Bodenheimer). In addition, there has been an increased level of domestic intelligence activity designed to weed out suspected terrorist cells. Marrin describes these increased efforts as: Additional controversial domestic intelligence programs include the Justice Department's proposed Operation TIPS for public reporting of suspicious activity, the modification of

Managerial accounting Essay Example | Topics and Well Written Essays - 2000 words

Managerial accounting - Essay Example mpanies and the worlds top-5 accounting firms, have resulted in lawsuits and bankruptcies, as well as government rescue efforts, to the detriment of many investors and taxpayers. Some of these companies were formerly prestigious financial institutions with huge capital and with global reach such as Citigroup, JP Morgan, and AIG. This paper seeks to study this recent phenomenon with a view to identifying what would perhaps be a good long-term solution. The generally accepted accounting principles (GAAP) have been tagged as one of the fundamental causes of the recent financial and banking crisis that originated in the United States and sent shock waves throughout the world. According to the Accounting Dictionary, the GAAP consists of â€Å"standards, conventions, and rules accountants follow in recording and summarizing transactions, and in the preparation of financial statements.† There is no central authority that promulgates the rules of GAAP; instead the Securities and Exchange Commission accepts and enforces the compiled issuances from FASB, AICPA, and other sources. The Accounting Principles Board (APB) of AICPA defines GAAP as encompassing â€Å"the conventions, rules, and procedures necessary to define accepted accounting practice at a particular time,† and that the principles are derived from â€Å"experiences and reason† that have proved useful.(AICPA, 1970, cited in Wolk et al., 1997). Voluminous rul es under GAAP have been issued over the years, and the complexity of these rules which have not been consistently organized around fixed and commonly agreed principles have not increased our understanding of financial reports. In fact, they have fostered a lack of clarity and transparency. Although the GAAP are designed for the preparation of financial statements for external users, internal decision makers also use them for various purposes including decisions regarding promotions and year-end bonuses to its executives. Management has some leeways to impact

Critical Thinking in 21st Century America Essay Example for Free

Critical Thinking in 21st Century America Essay The intellectual roots of critical thinking date back to the teachings of Socrates, who discovered a method of analytical questioning; known today as â€Å"Socratic questioning,† establishing that one could not rationally justify their assured claims to knowledge. Socrates established that people cannot depend upon those in authority to have sound knowledge and insight. He demonstrated that individuals may have power and high position and yet be deeply confused and irrational. He established the importance of asking questions and thinking deeply before we accept an idea as worthy of belief. Socrates stressed the significance of seeking evidence, closely examining reasoning and assumptions, analyzing basic concepts, and tracing out implications not only of what is said but of what is done. This, I believe, is essential to living a successful and knowledgeable life; question everything and everyone. I strongly agree with Socrates’ idea that we cannot depend upon an individual of higher power to have all-encompassing knowledge and insight solely based on their status. The use of certain words, in just the right way, is enough to make some individuals believe just about anything; most successful lawyers have built their entire careers simply by knowing what to say, how to say it, and when to say it. Although I feel that critical thinking is a necessity throughout life, along with analyzing and questioning everything; I also feel that it is not something that is simply learned. Today, in our contemporary 21st century American society, we are certainly allowed to be and/or trained to be critical thinkers, but it is only certain individuals who will use critical thought to its highest ability to expand their knowledge and open up the mind. These individuals, sometimes rare, have the ability to reflectively question common beliefs and justifications, and use this to carefully distinguish those beliefs that are reasonable and logical from those which lack acceptable evidence or rational foundation to justify a certain belief. Socrates’ practice was followed by many great critical thinkers, such as Plato, Aristotle, and the Greek skeptics, all of whom emphasized that things are often very different from what they appear to be and that only the trained mind is prepared to see through the way things look to us on the surface, misleading appearances, to the way they really are beneath the surface, the deeper realities of life. Critical thinking, amongst many other definitions, is the ability to understand and apply, to infer and to meaningfully investigate given information; the skills needed to see equivalents, comprehend connections, identify problems, and develop justifiable explanations. It identifies bias, and a bias is not necessarily bad; it is simply a preferred way of looking at things. However, critical thinking does not necessarily benefit everyone; it can alter relationships, change attitudes, and cause family and friends to part ways. In light of our readings, many of the individuals we have discussed stress the need for a critical society, but additionally stress that it is not always beneficial, especially for those susceptible to nonsense. John Stuart Mill feared conformism among society as a whole, he saw this as a uniformity which enforced narrow-minded views and illogical rules on those individuals more open-minded and educated. A few years back while researching religion for a paper, I came across Mill’s idea of â€Å"hell belief,† where he argues that the belief in hell is made inconsistently both strong and weak by a total system failure in critical thinking; that hell belief is incompatible with the belief that God is good. He explains that the same mind set that enables them to accept a theory involving these contradictions prevents them from seeing the logical consequences of the theory. Mill’s ideas of â€Å"hell belief† are very similar to those of my own. Many, if not most, people are introduced and expected to abide by a certain religion by the time they speak their first words. Naturally, more often than not, religion and religious values are the first thing that many are taught; however religion allows little, or no room, for critical thinking. Many people carry their religious beliefs and values throughout life, where critical thinkers challenge and question it; they find the stuff that doesn’t quite make sense and demand to know where the logic lies and why exactly they’re supposed to life by these ideas. In Mill’s ideas, people come to believe in it and manage to stay sane about it for the same reason, a lack of critical thinking. In our readings, we see that Bertrand Russell emphasizes the importance of open and free analysis, and the critical need to create education systems that raise open-minded pursuit of knowledge and cautions the dangers inherent in rigid ideologies. I agree with Russell and believe that children should be taught to think critically as soon as they start their education because as adults it is almost impossible to learn, it is not simply a skill you can up and decide you want to possess. If more schools implemented a system that encourages children to keep an open mind and consistently put certain ideas and theories to the test, they would be better prepared for future education, encouraged to socialize with their peers even if they’re not from the same religious or ethnic background, and overall be well prepared for life itself; the habit of questioning everything leads to the development of well-rounded knowledge. When referencing the answers that many of us strive for, Russell explains that if philosophy cannot answer all of our questions, it at least holds the power of asking questions which increase the interest of the world, and show the strangeness and phenomenon lying just below the surface even in the simplest things of everyday life. He identifies a need for a theory of knowledge that will merge what appears to be from what really is, as well as the importance to practice knowledge responsibly. Russell explains to us that in order to make statements or hold beliefs about knowledge, we must be able to substantiate that our knowledge is accurate to reality. Although uncertainty and doubt are Descartes enemy, he wanted to use doubt as a tool or weapon to combat uncertainty. What, if anything, could not be doubted after subjecting all of his knowledge to the acid wash of doubt. The one thing that Descartes concluded could not be doubted was that he was doubting. There has to be an â€Å"I† who is thinking. Descartes famous dictum, Cogito Ergo Sum, means â€Å"I think therefore I am†.

Franklin D. Roosevelt Essay Example for Free

Franklin D. Roosevelt Essay Franklin D. Roosevelt is one of the most important and influential American political figures in the 20th century. Elected four times in office, his twelve years in the White House proved to be a testament to American courage, especially when faced with great challenges such as the Great Depression and the Second World War. Franklin D. Roosevelt, often called FDR, was born to James and Sara Delano Roosevelt in January 30, 1882 at Hyde Park, New York. (Potts, 5) The Roosevelt family was a rather affluent and Franklin was educated most of his younger years with tutors. In 1900, he enrolled at Harvard University and ended his college career at Columbia University Law School. (Potts, 7) On St. Patricks Day, 1905, Franklin married Anna Eleanor Roosevelt, a distant cousin and the niece of President Theodore Roosevelt. Franklin Roosevelt greatly admired his fifth cousin, President Theodore Roosevelt who ascended to the presidency during Franklin’s freshman year at Harvard. On several instances, Franklin visited the White House to discuss issues with his cousin Teddy. It is inevitable then that Franklin would have a growing interest in joining politics. He entered public service just as his cousin did, but as a Democrat in New York, a known Republican state. This proved to be a liability and problems arose but eventually, in 1910, Franklin was elected to the New York Senate. (Coker, 11) Three years later, in 1913, President Wilson appointed him Assistant Secretary of the Navy, something he had in common with his cousin Teddy. In the years that passed Franklin proved his mettle in politics and became the 1920 Democratic nominee for Vice President. Things went well in Franklin’s life until at age 39, in the summer of 1921, he got a stricken with poliomyelitis. This was a major setback but never deterrence to his courage. Franklin fought hard to be able to use his legs again through swimming. At the dramatic 1924 Democratic Convention, Franklin appeared, wearing crutches, to nominate Alfred E. Smith as the Happy Warrior. In 1928 Roosevelt became Governor of New York. (Friedel, 69) By this time, the economy is collapsing and as governor, he retained his reformist stance pushing for the conservation of the state aid to the unemployed citizens. His political career eventually reached its culmination when he was nominated for the 1932 presidency by the Democrat party. In his acceptance of his nomination, he said â€Å"I pledge you, I pledge myself, to a new deal for the American people.† This was what he came to be known for and in November 1932, Franklin was elected to his first term in as president of the United States. His administration became synonymous to the new deal he had pushed for in his campaign. (Heale, 3) It was not an easy term though. When he was elected for president, Franklin had inherited a lot of problems. This was the time when America was at the depth of the Great Depression and by March, four months into his presidency, 13,000,000 Americans were unemployed, and almost every bank was closed. The first hundred days of his office proved to be difficult. In these days Franklin had Congress implement a sweeping program to resurrect the ailing business and agriculture, to give relief to the unemployed and to those about to lose their homes and farms. He pushed for reform, especially through the Tennessee Valley Authority. Franklin Delano Roosevelt showed the people that something can be done. He gained immense admiration by helping the American people regain faith in themselves. He brought direction and hope as he assured prompt, vigorous action towards the depression. As Franklin asserted in his Inaugural Address, the only thing we have to fear is fear itself. This was precisely the attitude of his administration that created impact. In three years, the FDR administration led the United States to some measure of recovery, but the experimental and aggressive nature of Roosevelt’s New Deal program had turned up the noses of businessmen and bankers. They feared his ventures, were dismayed by the allowed deficits in the budget and being taken off the gold standard, and more so, the businessmen and bankers alike were hated the concessions to labor. Sensing this, Roosevelt created a new program of reform: Social Security, larger taxes on the wealthy, new controls over banks and public utilities, and a massive relief program for the unemployed. This new burst in legislation helped Roosevelt to a re-election in 1936. Roosevelt brought in more reforms to his administration. Feeling he had a favorable and popular mandate, he then sought legislation to enlarge the Supreme Court, which had been creating problems with his New Deal policies. Roosevelt lost the Supreme Court battle, but this sparked a revolution in constitutional law. Thereafter, the Government could legally regulate the economy. (Friedel, 69) During the latter part of his second term however, foreign crises loomed over domestic problems. In 1939 the war in Europe broke out and the fear that America would get entangled in this gave Roosevelt an opportunity to get elected again in 1940. This was defiance to what should have been a maximum of two presidential terms. (Heale, 4) Nevertheless, Roosevelt received strong support from big cities and on his third term as president, he pledged the United States to the good neighbor policy, transforming the Monroe Doctrine from a unilateral American manifesto into arrangements for mutual protection against assailants. He also struggled to keep the United States out of the war in Europe through neutrality legislation but at the same time he pledged to help reinforce nations in danger. In 1940, when France fell and England came under siege, he began to send Great Britain all possible aid except actual military involvement. Inevitably though, on December 7, 1941, the Japanese attacked Pearl Harbor. That day, Roosevelt directed all of the Americas resources and manpower and the nation plunged into global war. Roosevelt, in the years after, devoted careful thought in his dealings and strategies with other nations and allies. He was crucial in the planning of a United Nations, wherein, he hoped, international differences and difficulties could be solved. Roosevelt proved to be highly influential throughout the war but towards the end of the war, his health worsened, and on April 12, 1945, while at Warm Springs, Georgia, Roosevelt died of a cerebral hemorrhage, thus ending the longest presidential term in American history. (Friedel, 69) Works Cited Coker, Jeffrey W. Franklin D. Roosevelt: a biography. Greenwood Publishing Group, 2005 Freidel, Frank. Presidents of the United States of America. DIANE Publishing, 1994 Heale, M. J. Franklin D. Roosevelt: the New Deal and war.   Routledge, 1999 Potts, Steve. Franklin D. Roosevelt. Capstone Press, 2006

The internationalization of IKEA into China

The internationalization of IKEA into China Introduction When dealing with international marketing is one of the key points you should consider whether the product or marketing to be standardized or adapted to each local market. The question is one of the most debated in the international marketing literature by authors such as (XXXXXXXXXX, XXXXXXXXXX, XXXXXXXX). The focal point of this task is the issue between standardization and adaptation in the international campaign. First reviewed a theoretical perspective on the issue, based on Levitts controversial and much omdoskiterede article from XXXXX, XXXXX, followed by an outline of the criticism has been against Levitt and the whole theory about standardization. A critical evaluation of the whole issue of standardizing versus adaptation follows then And finally rounded off with conclusions and further reading. Teoretiske koncepter standadisering versus adaption According to Levitt the most radical of the proponents of standardization thinking there is much in favor of a standardization strategy. In Theodore Levitts article from 1983 (FIND XXXX Overview about Globalization Thoughts Fra pdf med GlobaliseringXXXXX), where he discusses the globalization of markets and the standardization of products and production processes, Levitt stated, Only global companies will achieve long-term success by concentrating on what everyone wants in rather than worrying about the details of what everyone thinks they like His basic idea was to show the need for standardization in industry processes and products to be able to increase the relative quality of falling costs and so the price per item . This idea was founded by awareness of globalization and the coupled development of subsequent homogenization of consumers and their needs. In his book from 1995 The Globalization of Markets in Global Marketing Management. Cases and Readings Levitt argues, first, that markets the world over converge and as a follow consumer preferences worldwide becoming more more uniform. A global demand pattern emerges which can be satisfied through a global and standardized XXXXXudbudXXXXX. Second, a standardization of products and marketing provides an opportunity to achieve economies of scale in production and lower costs. This leads to low price of the products thus freeing resources to product development. Standardization implies that you refrain from accommodating local preferences, and instead concentrate on developing the core qualities of the product. Whatever the preferences in a given time might be for a local custom product, consumers will end up prefer global, standardized products, because of their basic quality and cheap price. If companies want to succeed in the global competition, they should assume that the needs arou nd the world are basically alike. Theodore Levits article in Harvard Business Review in 1983, XXXXX The Globalization of Markets XXXXX since it was created was one of the most controversial marketing hypotheses. Most of the discussion has gone on the accuracy of the Levite central idea, namely that the most successful, future business strategy will be the completely standardized, which takes no account of what is regarded as superficial differences between world markets. Rather than being paralyzed by differences in individual markets to develop global business opportunities to see the similarities between consumers across various markets. Faced with this view highlights the supporters of an increased focus on locating and individual market adjustment that supporters of globalization, including working from an unrealistic understanding of globalization pace where the marketing function apparently globalizing at a faster pace than the consumers, it postulates that turn tilXXXXX Usunier, Jean-Claude, 1997: Marketing Across Cultures, Prentice Hall XXXXX The cultural differences between markets are weighted more heavily than the proponents of globalization expresses particular in connection with marketing communication. The differences between markets outweigh the similarities. Nobody and nothing is solved culture. Both products and consumers should be seen and understood in their cultural context XXXXX Mooij, Marieke those, 1998: Global Marketing and A dvertising: Understanding Cultural Paradoxes, Sage. XXXXX . For example, the companys marketing communication contains a number of standardization immediately obvious benefits of resource characteristics. The idea of one global theme for the companys marketing communication is tempting, but may pose a risk to cultural and linguistic differences between the markets examined. Several brands have thus different image to different markets. Thus connected instance Honda with properties like reliability and quality in the U.S. while the Japanese market, where these properties are considered self-evident, see Honda as an expression of speed, youth and energy XXXXX Aaker, David A. and Joachimsthaler, Erich, The Lure of Global Branding , Harvard Business Review, Vol 77, No. 2, 1999. XXXXX A sales argument would not necessarily have the same appeal in all markets, simply because the text is translated into the language market. Theories that argue against Levitts thoughts on globalization illustrate that standards in general do not meet consumer needs and lifestyles. These theories imply that consumers are becoming more diverse globally, which means that products and services must change with the adjustment and use of standards in the direction of regional segments. The critics of global marketing mean that cultural, political, and economic differences in different countries call for an adaption to local markets XXXXX (Boddewyn, Soehl and Picard 1986; Hill and Still 1984; Quelch and Hoff 1986; Sorenson and Wiechmann 1975; Wind 1986). XXXXX The thought of standadisation is an oversimplification of reality. There are variations between different countries in terms of consumer needs, purchasing power, commercial infrastructure, culture and traditions, laws and regulations, and technological progress. These factors are still to different from country to country so its necessary to adjust the marketing strategy for each market XXXXX (Terpstra Sarathy, 2000) (Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research)). XXXXX Common to the authors, highlighting the limitations of standardization strategy is that they point to the cultural differences as one of the key barriers to a standardization strategy. The key concept that has been used to describe the importance of culture in marketing strategy is cultural bind. This suggests that products can be more or less tied to the cultures they consumed, and that the degree of cultural bonding determines whether they can be standardized or not. Food and clothing should therefore be strongly culture-bound products, which are difficult to standardize, while industrial goods are kulturfri, and therefore easier to standardize. In between you place the consumer durables, which more than kulturfri eg food but more culture bound than industrial goods XXXXX (Usunier 1993). XXXXX The classic debate on standardization versus adaptation is increasingly proving to be based on some outdated terms. Culture is the habits and ways of thinking, we take for granted. This is also the understanding of culture that underlie the traditional debate on the Levites point: to what extent can something fit into the existing culture. This papers argument is that it is not so much a question of whether the market is (or marketing) is substantially different from the culture, it must fit in. What matters is rather whether it can operate in different discourses on cultural identity in local markets. Cultural Understanding yesterday to predict the problems and potential misunderstandings arising from different cultural backgrounds. Furthermore, the fundamental question of the relationship between marketing and culture in this perspective, to what extent an individual, current marketing strategy or tactic is applicable in another cultural context. The main problem with the Levites argument is that the globalization process basic viewed as driven by demand. This is summarized in the following lines: The uniformity of preferences will inevitably lead to standardization of products of industrial and commercial and business enterprises XXXXX Levitt, Theodore (1983), The Globalization of Markets, Harvard Business Review (May-June) , 92-102. pp 93, XXXXX. But, as we have seen, there is both a strong tendency towards standardization and perhaps even more likely that globalization is carried forward by competitive supply rather than demand side, and that those in each case are not independent of each other. This has opened Levits argument for a critique from various scientists, whereas Levits lack of understanding of the concept of culture and persistent cultural differences in the globalizing world. Yet other theorists XXXXX Robertson, Roland (1992), Globalization: Social Theory and Global Culture, London: Sage. XXXXX Robertson, Roland (1995), Glocalization: Time-Space and Homogeneity-Heterogeneity, M. Featherstone, S. Lash R. Robertson, eds, Global Modernities, London: Sage, 25-44. XXXXX has tried to move beyond this dichotomous debate a counterpart to the debate that has been conveyed in marketing literature on standardized or customized wine promotion (see Wind Douglas comment XXXXX Wind, Yoram and Susan P. Douglas (1988), The Myth of Globalization , Columbia Journal of World Business, Vol 12 (Winter). XXXXX to Levite thesis). Here it is suggested that you talk about glocalisation since both homogenizing (globalizing) and heterogeniserende (localising) processes is an essential part of globalization. Robertson emphasizes this when he sees the local (and location) as a fundamental rather than a conflicting part of globalization. Thus in one sense, such as Levitt argues a homogenization of demand but it is a demand for differences rather than according to uniform, standardized Western products. Levite mistake is to have considered culture as something that exists independently of the market, an external factor, whose consequences (special preferences, etc.) could and would be overcome by so-called objective product qualities. Rather, it shows above that culture is something that is demanded and also very much created the market. In the following we will therefore argue that culture is not such a market external factor, but something that is reflexive. This means that culture is not something that can be taken for granted as if it had an unchanging essence Critical assessment XXXXXXX Contingency Theory: from Product and Promotion adaption in Export Ventures XXXXXXX The term globalization is the last decade become one of the most used and abused buzzword. Just within the marketing area is the concept of globalization somewhat more advanced in years, since it was used by a discipline of great old masters in a seminal article as long as 20 years ago. We refer of course to Theodore Levits article in Harvard Business Review in 1983, The Globalization of Markets XXXXX Levitt, Theodore (1983), The Globalization of Markets, Harvard Business Review (May-June), 92-102. XXXXX This has since been one of the most controversial marketing hypotheses. Most of the discussion has gone on the accuracy of the Levite central idea, namely that the most successful, future business strategy will be the completely standardized, which takes no account of what is regarded as superficial differences between world markets. XXXXX Bauman, Zygmunt (1999), Culture as Praxis, 2nd edition, London: Sage XXXXX Levite argument is the idea that companies can gain competitive advantage by exploiting economies of scale XXXXX Levitt, Theodore (1983), The Globalization of Markets, Harvard Business Review (May-June), 92-102. pp 92]. XXXXX On the one hand it is true that globalization leads to new market conditions, where such is impossible for companies to sit international market development ignored, though they only operate domestically. On the other hand, it has demonstrated how local companies can push their global competitors precisely by emphasizing their local roots. The fact that the local should be a quality in itself, completely overlooked by Levitt XXXXX Ger, Gà ¼liz and Russell W. Belk (1996), Id Like to Buy the World a Coke: Consumption-scapes of the Less Affluent World , Journal of Consumer Policy, 19 (3), 1-34. XXXXX The usual argument for standardization is still out on that brand names and products have a defined meaning which affects the customer when he / she meets these products or brands. But as so aptly demonstrated, is even Coca-Cola (king of global brands) importance universe subject to local interpretations. And even Coca-Colas management has said it is a multi-local rather than a global product XXXXXAskegaard, Soren Fabian Csaba (2001), The Good, the Bad and the Jolly: Taste, Image and Symbolic Resistance To The Coca-Colonization of New Zealand , S. Brown A. Patterson, eds, Imagining Marketing, London: Routledge, 124-140 .. XXXXX also express statement that Coca-Cola is welcomed by alle XXXXX Levitt, Theodore (1983), The Globalization of Markets, Harvard Business Review (May-June), 92-102. pp 93, a XXXXX oversight of the global on Coca-Cola are both preference for and resistance to brand as expressed through the concept of Coca-Colonization which conceals the fact that the American / western lifestyle brand represents, not welcomed by everyone. Neither or Stadardisation and adaption à ¤r tvà ¥ Extremes in marketing. I sin article Kelloggs Internationalisation versus globaliseringen of the marketing mix (2001) Claudio Vignali cites Terpstra, V. and Sarathy, R. (1994) for writing att nà ¤r adopting a helt localized marketing strategy only coincidental ligheder EXIST. Completely standardised marketing is identical in all markets. Neither extreme in Usually used. I wish to give some examples of how various multinational companies engaged in or have used the global market. The examples are taken from international journals, and gives each of them an insight into situations that underpins kompleksitetetn in a global markedsfà ¦rinbgs maneuver. First beskrivesd viorksomheder and products briefly, then Objectives, Strategies, and challenges etableret and encounters and Endelig the responses, resultater, og er rekommendationer Collected. The two cases chosen are, respectively, McDonalds and IKEA. These cases are particularly interesting b ecause it has two large viorksomheder whose basic concept is tight concept management and standardizing for obtaining econmicies of scale in both marketing, sales and production. These descriptions provide examples of how, despite that we have a standardization strategy must adapt to local markets because of culture. Foreign Markets: An Integrated Approach Research shows that standardization of marketing solutions determines the use of the same marketing mix in throughout the global marketplace, but standardization is often not used to companies due to differences in language, culture, consumer preferences, laws and regulations, marketing infrastructure and competition structure in various countries. Complete adaptation of marketing solutions are not suitable because in this case, companies can not use the advantages of scale economics, marketing knowledge and information acquired in other markets. But adaptation helps companies to evaluate and effectively use cultural differences foreign markets and different products, their properties and potential use. Recent research shows that changes in the global market affected by globalization has changed also solutions of international marketing: looking for a successful international performance companies do not have to choose one end, and companies that can combine multiple options to meet consumer needs in the global market and to pursue their goals more effectively. The purpose of the global m arketing strategy is to find an optimal combination of integration and rationalization of operations and settlement systems in a global market. Standardization in International Retailing: Transferring Storebrand Image Salmon and Tordjman (1989) introduced one of the most recognized classifications of international sales strategies. This classification can be viewed in terms of global / multinational strategies and the implications for standardization or adaptation of marketing activities and the seat of decision making for the international distributor. The authors define a global strategy that faithful replication of a notion abroad, which corresponds to a formula already established in the country. According to the authors, a company that has decided to choose this strategy is a homogeneous consumer audience with similar lifestyles and expectations. These companies were seen as McDonalds and IKEA. The means to achieve such a strategy is to use a standardized marketing lists. This implies that companies use a standardized or similar retail mix in each of the foreign markets they have entered. Specific product range and stor e format, services, marketing and advertising strategies, pricing policies and store layout is more or less standardized, in whatever country they operate. But as the authors note, are global retailers over the two controversies. The first is the need to adapt to local markets and thus satisfy consumer expectations, and the second is to utilize their corporate resources in order to benefit from the economies of scale derived from a standardization strategy. The authors state that the original concept or the uniqueness and distinctiveness of a product, combined with business acumen, is the competitive advantage for global retailers succeed. Besides this, these products have a long life, thus reducing the risk associated with them as fashion items. McDonalds is the world, aos largest fast-food restaurant chain. It has more than 30,000 restaurants in over 100 countries. McDonalds Corporation is the worlds largest seller of hamburgers and other fast foods. Although largely an American operation, and one of the best known American symbols, most of income from activities outside the USA. In its 2000 annual report XXXXXXXX, states that 62 percent of their annual revenue is allocated to operations outside America. This provides an interesting situation for a company that has built his empire out from doing all the food produced the same. Hamburg They have exactly the same size, the same amount of pickles are put on each bun, and milkshakes are measured with extreme precision. McDonalds business model is basically the same regardless of which country it goes to, but there are local differences, the company may face. The case of McDonalds ice dircribed pà ¥ article McDonalds: Think global, act local the marketing mix (Vignali XXXXXXXX. McDonalds expand globally mens Adjusting sina local communities. McDonalds er standadised in large scale, men de har allso adapted to the local Markets fordi of Religious Laws, Costume eller kultur. In Israel two mà ¸der Kosher Tradition Big Macs gà ¥r utan cheeseburger served two separate Meat and Diary products. In India de har serve Vegetablke McNuggets Mutton-based Maharaja Mac (Big Mac) as Hindus do not eat meat. Muslims Do Not eat pork and McDonalds ice rewarded med halal certificate att sometimes advocates total Absence of pork pà ¥ muxlim lande. In its 2000 annual report is based on three elements: A) Adding restaurants, B) Improve revenue and profit existing restaurants, and C) to improve international profitabi lity in a culturally sensitive way. This implies that a McDonalds opening in a foreign country does more than just change its menus. It adapts its operating manual for the convenience of the local franchisee. Quote from report: Maximizing sales and profits at existing restaurants will be done through better management, reinvestment, product development and refinement of effective marketing and lower development and operating costs. Improved international profitability will be realized as economies of scale are achieved in different markets, and since it is covered by the global infrastructure. .. Another case of a largely standadised company is IKEA. I artiklen A standardized approach to the world? IKEA in China,( Johannson, U. and Thelander, A., 2009), giver forfatterne et indblik i de udfordringer IKEA har haft med global markedsfà ¸ring i en casebeskrivelse af deres introduktion og markedsfà ¸ring i Kina. IKEA har med stor succes standardiseret al markedsfà ¸ring og roll out i store dele af verden, men Kina blev en speciel udfordring, hvor standadiseringskonceptet ikke var gangbar pga. markedets, isà ¦r, kulturelle forskelle. IKEA expanded to China in 1998. The main target group are women, because they were considered those who make decisions at home. IKEA believes its core customer to be around 30 years old. This target group are the generation born under the one child policy and they are believed to be impulsive, easy to influence, very social and committed to leading international consumer brands. In most countries image of IKEA is a company with low prices. In China the opposite is true. The main strategy has been to reduce prices and make the IKEA in China for the low cost concept (roughly) as known ra worldwide. IKEA stores in China is closer to town than stores in other parts of the world where they are usually located well outside city centers. In China, consumers have less access to cars and butikkernw have to be public transport routes. Nevertheless, IKEA built 700 parking spaces under a shop in Shanghai in anticipation of that shopping patterns will change. In China there is not a DIY culture Chinas consumers are using the store as social venues. For them it is a pleasant environment and a completely removed from other furnishings stores in China where you do not have permission to feel and touch the product. People in Shanghai shop may still be seen apparently sleeping in beds and on sofas and read a book with their feet on the tables. Rather than address the issue, IKEA staff hopes that these same people will later return as customers. While IKEA is often seen as a model for standardization among retailers, it is clear that it has had to make significant adjustments in China. Offers an attractive and unusual product was never alone will be enough. IKEA claims that the worst is now getting established in China, and that experience will stand it in good Instead, as it expands into other culturally-different markets. IKEA will argue that it has adapted, while remaining true to its business concept. But its experience also shows that there are limits to how far a company can go with standardization, and how far along this road consumers are willing to be taken. XXXXXStandardization / Adaptation of Marketing Solutions in Companies Operating in Foreign Markets: An Integrated ApproachXXXXXX Research shows that standardization of marketing solutions is crucial for applying the same marketing mix throughout the global marketplace, but standardization is often no use to companies because of differences in language, culture, consumer preferences, laws and regulations, marketing infrastructure and competition structure in different countries. Complete adaptation of marketing solutions is also not useful because in that case, firms can not use the benefits of scale economics, marketing knowledge and information acquired in other markets. But adaptation helps companies to evaluate and effectively use cultural differences foreign markets as well as separate products, their properties and potential use. Recent research shows that changes in the global market affected by globalization has changed also solutions of international marketing: looking for a successful international performance companies need not select one end, and companies that can combine multiple options to meet consumer needs for global market and pursue its goals more effectively. The objectives of the global marketing strategy is to find an optimal combination of integration and rationalization of operations and settlement systems in a global market. Standardization versus adaptation of international marketing strategy: an integrative assessment of the research empirisk To overcome the above polarization, a third group of researchers offer a contingency perspective on the standardization / adaptation debate. In their view: (a) standardization or adaptation should not be viewed in isolation from each other, but as two ends of the same continuum, where the degree of corporate marketing strategy standardization / adaptation can vary between them (b) the decision to standardize or adapt marketing strategy is tailored to the specific situation and this should be the result of a thorough analysis and assessment of relevant contingency factors prevailing in a particular market at a given time and (c) the appropriateness of the chosen level of strategy standardization / adaptation shall be assessed on the basis of its impact on company performance in international markets (Quelch Hoff, 1986; Onkvisit Shaw, 1987, Jain, 1989; Cavusgil Zou, 1994) . Therefore, the challenge for the international firm is to determine what specific elements of the strategy is possible or desirable to standardize or adapt the conditions under which and to what extent. Konklusion og videre là ¦sning Konklutionen I To what extent should a consumei goods multinational corporation vary its marketing from country to countryl Konklusion à ¢Ã¢â€š ¬Ã‚ ¢ Should marketers attempt to standardize their products and marketing communications so as to minimize the costs of doing business internationally? Or should they adapt their products and messages depending on the market in which they wish to operate? XXXXXInternational markedskommunikation XXXXXStandardization/Adaptation of Marketing Solutions in Companies Operating in Foreign Markets: An Integrated ApproachXXXXXX I denne artikel har vi prà ¸vet at efterkomme opfordringen til at komme ud over at  »pjaske rundt pà ¥ overfladen af sà ¸en «, nà ¥r det drejer sig om at studere relationen mellem marketing og kultur [11].Inden for marketing er indstillingen til kultur, mà ¥ske ikke overraskende, dybt forankret i den vestlige modernismes tendens til at  »Ãƒ ¦ndre forskel til essens « [20: 80]. Imidlertid minder  »skaberne « (etnoskaber, teknoskaber osv.) os om, at kultur praktiseres og konstitueres ud fra praksis [1]; [12]; [20: 81]. Endvidere bliver vi mindet om marketings rolle som et globalt system, der frembringer forskellige identitetsrum: livsstil, kultur, subkultur, etnicitet, hybridisering, kreolisering osv. I lyset af dette bliver markedsfà ¸rte varer til materielle manifestationer af ideen om kultur, af  »det kulturelle ideoskab «, som vist ved eksemplet med belizisk madkultur [36]. Dette bà ¸r ikke lede os til at forveksle và ¦sentliggà ¸relse med và ¦sen. Det er ikke, fordi mange forbrugere enten sà ¸ger efter eller har en opfattelse af deres egen faste kulturelle identitet, at vi som forskere kan konkludere, at en sà ¥dan eksisterer, og markedsanalytikere har hidtil và ¦ret tilbà ¸jelige til at ignorere de indviklede forhold, der gà ¦lder inden for kulturelle udviklingsprocesser.  »Sà ¥ là ¦nge kulturel mangfoldighed bliver forstà ¥et som en mangfoldighed af kulturer, kan kulturstuderende kun se tvà ¦rkulturel kommunikation og tvà ¦rkulturel sammenligning som et af deres centrale problemer « [6: xlv] . For et marketing- og forbrugerforskningsmiljà ¸, der interesserer sig for den kulturelle dimension i international marketing, betyder dette, at komparativ analyse ikke là ¦ngere er det mest indlysende mà ¥l for forskningsaktiviteter, men snarere et udgangspunkt. Kultur, snarere end en forklarende struktur af và ¦sentlige trà ¦k, bliver et paradigme, pà ¥ basis af hvilket marketingpraktikeres og forbrugeres praksis og tilgang fà ¥r betydning for forskerne. Kultur er ikke et studieobjekt, men et nà ¸dvendigt perspektiv for at fà ¥ indsigt i det menneskelige samfunds struktur og forandringsprocesser. Referencer

Homemaker to Superwomen: The Evolution of Betsy Rath Essay -- Womens

In the 1950’s becoming a wife, having and raising children and taking care of the home was the primary goal for most women. Post war brides were marrying young, having children at significant and unrivaled rates, and settling into roles that would ultimately shape a generation. This ideal notwithstanding, women were entering the workplace like never before and changing the face of American business forever. In the movie The Man in the Gray Flannel Suit directed in 1956 by Nunnally Johnson, we get an inkling of the type of voice American women would develop in the character of Betsy Rath. We are introduced to a wife and mother who leverage her role in the family to direct and influence. The decade of the 50’s signify the beginnings of the duplicity that women would embrace in America, being homemakers and independent women. With the beginnings of the cold war the media and propaganda machine was instrumental in the idea of the nuclear family and how that made America and democracy superior to the â€Å"evils† of the Soviet Union and Communism; with this in mind the main goal of the 50’s women was to get married. The women of the time were becoming wives in their late teens and early twenties. Even if a women went to college it was assumed that she was there to meet her future husband. Generally a woman’s economic survival was dependent on men and employment opportunities were minimal. Though the idea becoming a wife and mother was the most common occupation for women in the 1950’s and by no means was it simple. Women experienced immense pressure to act and be a certain way. The conformity of the 1950’s frowned upon things that weren’t apart of the established way of doing things. In the movie The Man in the Gray Flannel S... ...uld be proud. Works Cited (2012). Retrieved from www.divorcerate.org: http://www.divorcerate.org (2012). Retrieved from www.divorce.com: http://www.divorce.com/article/rising-rate-divorce Haddock, V. (2008, March 13). Retrieved from www.alternet.org: http://www.alternet.org/story/79521/ Johnson, N. (Director). (1956). The Man in the Gray Flannel Suit [Motion Picture]. Lynette Fitzgerald. (2011, March 12). Retrieved from www.wcfcourier.com: http://wcfcourier.com/business/columns/a-woman-s-financial-world-in-today-s-society/article_017a3026-f4d4-11e0-8c48-001cc4c03286.html New content 1999-2002 PBS Online. (n.d.). Retrieved from www.pbs.org: http://www.pbs.org/wgbh/amex/pill/index.html Women's Employment During the Recovery. (n.d.). Retrieved from www.dol.gov: http://www.dol.gov/_sec/media/reports/femalelaborforce