III analysis of the Higher Education Act of 1965, by 4-10 Research Paper

III investigation of the Higher Education Act of 1965, by 4-10 - Research Paper Example The Higher Education Act of 1965 was an enactment which went ahead the impact points of the Civil Rights Movement (1961-1965) and the flood of race riots crossing a similar time. Fighting the disparities and absence of opportunity for headway, the ethnic minorities in America especially Blacks defied government's arrangement of isolation and separation. The Ole Miss mob of 1962, the Cambridge uproars of 1963, the New York City mob of 1964, the Rochester mob of 1964, the Elizabeth mob of 1964, the Dixmoor mob of 1964, the Philadelphia mob of 1964 and the Watts mob of 1965 number a couple of the spate of mobs which show the open complaint of race minorities who were denied of a few human rights, one of which was training. Once, the significant expense of advanced education guaranteed that the less fortunate classes of Americans, among which incorporated the Native Americans, Hispanic Americans and the African-Americans, got banned section from academic establishments. These human right s infringements would hinder social versatility and would keep a cross area of individuals uneducated and in discouraged conditions. The Higher Education Act became united into assemblage of established laws under the U.S. Division of Education in November 8, 1965. This law spoke to an achievement of accomplishment for Americans who couldn't manage the cost of training past the optional level. The American Association of State Colleges and Universities (AASCU) adapted to the situation, in any event, during this fierce period, to advocate the fundamental right of oppressed Americans to be educated, paying little mind to shading, class or doctrine. The American Association of State Colleges and Universities (AASCU) is an association gotten from the Association of Teacher Education Institutions. The goals of AASCU were to empower the individuals to make their impact felt regarding national undertakings, to introduce the qualities and administrations of state schools and colleges viably to people in general and to organizations and people from which awards of assets may be accessible, to speak to the individuals from the Association in the National Commission on Accrediting, and to lead investigations of instructive issues of basic enthusiasm to the individuals (Hager). AASCU started its reality in 1961, set up on the grounds that the National Association of State Universities and Land Grant Colleges (NASULGC) and the American Association of Community Colleges (AACC) didn't react thoroughly to the necessities of Americans endeavoring to better themselves however registration to multi year schools and colleges. The open arrangement articulated the need of subsidizing for organizations instructing minorities to fulfill arrangements in Title III of the Higher Education Act of 1965. The approach portion in center underscores the AASCU’s objective to expand assignment levels for minority foundations serving oppressed understudies. The explanation requiring incre ment in subsidizing is the deficiency of the Pell awards. In spite of the fact that the Pell Grant program began spilling assets since 1975, the money related bestowal stayed predictable for more than a quarter century even with raising school costs. Projects, for example, Leveraging Educational Assistance Partnership (LEAP), the Federal Supplemental Educational Opportunity Grant Program

Delegation for Managers

Appointment for Managers Free Online Research Papers Appointment is significant for a chief or boss to evade burnout and be able to finish a task altogether by built up timetables. Chiefs and manager may stay away from designation since they may accept they are the main individual equipped for finishing the errand or they are worried about the possibility that that they won't be required, if other can finish the assignment. â€Å"When you delegate you ranch out an assignment, anyway you are as yet liable for dealing with its palatable and opportune completion.† (â€Å"The Importance of Delegation†, Author, Krissy Jackson) To assign an errand you should initially conclude who might be ideal to finish the activity. Plainly express the target and cutoff times for the undertaking. Explicitly stating the goals and cutoff times will enable the worker to have a reference of what you examined about the venture. Give the representative access to any required materials, for example, notices and supporting archives. You ought to catch up on the undertaking to be certain the worker comprehends the task and cutoff times are being met. Likewise, make certain to make yourself accessible to the worker for inquiries to explain any piece of the task. Above all, ensure you give customary input and commendation to help the employee’s endeavors. So as to be fruitful at appointment, you ought to understand that not every person will finish an errand in a similar way you would, be available to thoughts, be a decent communicator, acknowledge that individuals commit errors, and you should never lose your temper. Mentor the representative through missteps and misjudging and utilize an open discourse, as opposed to provide orders and simply bring up botches. â€Å"Though designation is one of the most troublesome abilities for a pioneer to secure, it tends to be extremely fruitful and rewarding.† (National Collegiate 4-H, Delegation, collegiate4h.org/clubdevelopment/delegation.asp) I am as of now in my subsequent administration position. The principal position I held was as a manager of strong waste. In my situation there, I regularly assigned a significant number of the past supervisor’s errands out to the associate director. I had the option to concentrate on different undertakings that lead to an expanded benefit for the office. My chief and town board valued my endeavors and comprehended that I expected to designate errands so as to proceed onward to different assignments. When I finished and executed methodology, I frequently had the option to designate them. In my second situation as managerial administrations administrator for an assembling organization, the leader of the organization doesn't assign well. I began appointing assignment to the clerical specialist and other office individual. Once, I had the opportunity, I began a pamphlet and different advancements for the organization. I additionally made another client database that was more effective and easy to use than our current Excel spreadsheet, which recorded more than 8,000 clients. The new assignments I had assumed control over where the leader of the company’s duty and he had never let any other person handle them. The president’s primary target when he recruited me, was for the managerial administrations chief to deal with these undertaking. In spite of the fact that I had full endorsement to compose the pamphlet and assume control over different errands, my manager couldn’t let them go. When I had composed something, he would clutch it for a considerable length of time and when he was prepared for me to send it out, the material was not significant. The president is a bottleneck. Activities stall out in his office since he feels just as he needs to do everything. The result is that he loses clients since he can't stay aware of their solicitations and there is a high representative turnover since workers fell as thought they are not significant or a piece of the association. Appointment can enable an organization to make a decent workplace for representatives and can help the organization helping them increment consumer loyalty. On the off chance that administrator can assign work, they can focus on improvement and their clients without appointment, directors are tied up in the little subtleties, which can be taken care of by another representative. It is in a manager’s and the company’s wellbeing to instruct and learn appointment abilities. References: 1. Articlesbase, â€Å"The Importance of Delegation†, Author, Krissy Jackson, Career Coach, September 9, 2007, articlesbase.com/re-appropriating articles/the-significance of-designation 215012.html 2. National Collegiate 4-H, Delegation, collegiate4h.org/clubdevelopment/delegation.asp Research Papers on Delegation for ManagersThe Project Managment Office SystemBionic Assembly System: A New Concept of SelfNever Been Kicked Out of a Place This NiceStandardized TestingIncorporating Risk and Uncertainty Factor in CapitalOpen Architechture a white paperResearch Process Part OneEffects of Television Violence on ChildrenMarketing of Lifeboy Soap A Unilever ProductInfluences of Socio-Economic Status of Married Males

Management And Leadership Example

Management And Leadership Example Management And Leadership â€" Essay Example > IntroductionA review of ‘leadership’ and ‘management’ literature reveals the two concepts are different yet still overlap. Two different views explain the overlap. Robbins et al (1998) provides the first view, which perceives leadership to be a superior form of management. In which case, leadership is essentially management that has been effectively executed. Hanold (2014) also provides the second perspective, which originates from the standpoint that management entails what persists within an organization. To this end, leadership and management overlap, as leadership is in essence a vital management skill. Therefore, the reasoning that management contains some principles of leadership is sensible because of the overlap. Still, it could as well be reasoned that making a distinction between the two terms is crucial; otherwise, organizations would be set for failure. One reason for this is demonstrated by Hanold (2014) in his argument that failure to differentiate them leads to a situation where management potential denigrates while leadership is exalted. Hanold (2014) also argues that confusing the two terms leads individuals to perceive leadership as capable of remedying all forms of dilemmas in organizations. This is perilous, as leadership and management all play fundamental roles in an organisation. It is based on this reasoning that this paper describes the difference between leadership and management before commenting on the manner in which leadership and management is practised at a given school. It further examines three leadership types: ethical leadership, strategic leadership and transformational leadership. 1. (a) The difference between leadership and managementFirst, a manager is an action character while a leader is a visionary. In Lopez’s (2014) view, the difference between management and leadership is inherent in the roles of a manager and a leader. While a manager is an action character, a leader is a visionary. Nayar (2013) descr ibed the roles of a manager as intrinsically possessing stereotypically decision-making roles, and indicating a definite form of status. Hanold (2014) agrees with such an observation and posits that a manager does the decisional roles, including allocating resources and tackling disturbances. At this juncture, the implication of status, or hierarchy, denotes that unlike leaders, managers do have subordinates, who have to work under them to set things right within an organizational setting. In which case, their power and authority over others is in terms of a formal authority (Robbins et al. , 1998). From this perspective, it becomes clear that managers have a transactional and authoritarian role. In a current school scenario, the dean of the faculty is a manager, as he has a formal authority vested in him by the university, while his subordinates comprise the lecturers and other members of the faculty staff, who work for the dean and largely follow directions given or preferred by the dean. His management style is also transactional, in a sense that he directs the lecturers and other members of the faculty staff on what to do, while they in turn do this as they have been promised a reward, including a salary. Second, management is concerned with ensuring the survival of an organization while leadership is concerned with people development. Hanold (2014) views the difference between management and leadership in term of ethics. He asserted that leaders tend to be more vital than managers due to their ethical behaviour. He argues that management lacks definite moral or ethical dimension, while merely seeking to serve the interests of certain groups, such as the shareholders. What this shows is that management’s chief concern is organisational survival. Therefore, when ethics is removed from the concept of leadership, then management would be left. Essentially, much of the literature surveyed appeared to focus on a single aspect of managerial work that is con cerned with action. They attempted to define management as intended to do things in the right way, plan and budget, control, solve problems, and generate results that can satisfy stakeholders.

Don t Make Any Sound - 701 Words

I wake up from what felt like an endless night. I was tired, and could not keep my eyes open. All I wanted to do was sleep. I feel that my head is immediately throbbing so I put my hand on it, thinking that it would stop the pain. It did not. I started to cry and wail because this pain was too much to endure when suddenly, someone put their hand over my mouth to stop me from crying. It was Tony. My eyes were still blurry from the tears, but I was able to tell who it was. Tony, the friend that I had ever since I was young. And he is still here in the greatest of all circumstances. â€Å"You got hit. Don’t make any sound,† Tony said to me. I looked around not knowing where I was. There was grass under my feet, and the sun above us was very hot. â€Å"Where are we?† I asked with every word coming out of my mouth hesitantly. Tony replied, â€Å"We don’t know. In the bush. They were going to kill you. That soldier, the one with the scarred face, he’s mean. They call him Lizard.† The first thing that I thought of right when Tony said it was that they were going to kill me. What had I done wrong that was deserving of this? These people are the ones that are deserving of a punishment, not me. All I did was go to school and now I ended up here. Why am I the one that has to get punished for this? â€Å"The commander asked who you were. I told him your name. That soldier Lizard made us carry you all night.† Paul said. â€Å"I don’t understand what is going on. How did we end up here?† â€Å"Lizard – He’s got it outShow MoreRelatedThe Lighting Of Electrical Systems And Electronics915 Words   |  4 Pagesif they don t do it properly Little problems are the lights could be out of sync with the music. Another one could be that the engineer might of not set up the equipment correctly so when it come to the gig the whole thing might not work. Big problems could be the engineer not securing the lights on the celling properly so the whole rigging could fall down. For live sets they would need PPE personal protective equipment. This would include harnesses, hard hats and hi viz jackets. Sound engineersRead MoreHomework, By Jane Yolen1082 Words   |  5 PagesIntroduction: The poem I analysed is called Homework by Jane Yolen which has the main theme of homework is unnecessary and try every excuse to get out of it. â€Å"What is it about homework that makes me pick up socks...Cause nights when i ve got homework i ve got to much to do.†This poem is classified as a ballad because it has the components like the a,b,c,b rhyming pattern. Other components are that it has five quatrains and it has the first and third lines be iambic tetrameter which is involvingRead MorePersonal Statement On Life And Life967 Words   |  4 Pagesan especial needs child. It is really hard to take care of his needs. 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Cell phones are filledRead MoreWhat Services And Products Does Your Company Offer?1145 Words   |  5 Pageslove it! or I don t think so. If you want to avoid saving revision 25, we here at Marigold, have compiled this list  to keep at hand when you need to prepare a design brief and avoid wasting hours on a design project. This will be pretty useful until the mind reading device is born. ​​ About the Company Question 1: What services / products does your company offer? This is really important!  You can t sell something if you don t know what it is and  you definitely can t design a logo thatRead MoreFahrenheit 451 By Ray Bradbury985 Words   |  4 PagesHound which eliminates any threats to the government. There are many in the society, such as Guy Montag, who want to be rid of the fireman, the parlor TVs, and the Mechanical Hound in order for society to enjoy literary works without the fear of being persecuted or killed. Faber, Montag s mentor, feels that even if society has the opportunity to read books they will never truly enjoy it due to three reasons- people don t have decent quality material to read, they don t have the leisure to digestRead MoreEssay : I See My Love Reflected In My Home1482 Words   |  6 Pagespurring and poking. I gave up and climbed out of bed. I trudged into the bathroom to drain my 80-year-old bladder. Just another day in paradise I said to my empty house. I find the cold Nebraska winters depressing. And wonder once again why I don t move to someplace warmer. Of course I know the answer, the cost of living is cheaper then in a place where people actually want to live. I get up and head for the kitchen telling my body the lie that the pain will lessen after I move around awhileRead MoreDog Food Choices. By Lori Kniff| Submitted On October 15,1017 Words   |  5 Pagesand take it home. I have found that I have read the advertising on the label like nutritious , top quality , high protein , high energy , or any other leading slogan, and those slogans catch my eye. I feel that I am purchasing something good for my dog, and I don t take the time to read the ingredients because the slogans wouldn t lie. I feel I am an educated shopper because I have seen the ads in magazines or on TV. Most of the time, however, these supermarket specials are not theRead MoreWhat You Want Your Blog843 Words   |  4 Pagesarticle on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Lee Anne Dobbins So, you want to create your own online space but don t know how to start blogging? With all the scripts and technology today, it s easier than you think! Here are 7 steps to starting a blog that will get you going: 1. Decide What You Want Your Blog To Be About The first thing you need to decide isRead MoreI Am A Better King Than I Essay1597 Words   |  7 Pagescouldn t make out the details of the boys conversation. Or, that s what the brothers thought. I m ready to abdicate my rights to the throne, Amr, mumbled Llacheu from beneath his helmet. I don t think I want it. Besides, you re smarter than I am. Amr blocked his older brother s fierce blow. Oh, just great! You re going to toss me on the throne when the time comes, are you? I may be better with languages and art, but I m not half as good with the sword and fighting. You ll make a better

Mental state Free Essays

1. Why is a defendant’s mental state at the time of the offense (MSO) important from a legal standpoint? From a legal standpoint, the relevance of the mental state of the defendant is important because it determines whether or not the act was done with any capability, aptitude, or ability.   These factors are relevant because they determine if the defendant acted with consciousness in the commission of the offense. We will write a custom essay sample on Mental state or any similar topic only for you Order Now    The commission of an offense without any knowledge of the gravity of the situation or under a state of insanity is an exempting circumstance that exonerates the defendant from any criminal liability. The mental state is also important during the custodial investigation wherein the defendant is read his Miranda Rights.   This is particularly important because the law provides that the accused has the right to know of the nature of the charges against him and the possible consequences of any answer which he may give during such questioning.   A mentally incapable or incompetent person will be unable to comprehend these matters and therefore it is important to determine his capacity. Another perspective is that the mental state of the defendant also determines his competency to stand trial (CST), Competency to refuse an insanity defense, Competency to confess, Competency to waive rights to silence, Competency to dismiss counsel, Competency to serve a sentence, and Competency to be executed.   Under the Constitutional requirement of due process, the defendant has a right to know the charges against him and also to cross examine any witnesses that will be presented as well as the right to defend himself in court.   Without a determination of the competency of the defendant, such rights of the defendant may be violated which is against the Constitutional guarantee of due process. 2. What is the role of a forensic psychologist in such cases? The role of a forensic psychologist in such cases is to determine the mental competency of the defendant.   The in-depth knowledge of human cognitive and emotional functioning that the forensic psychologist possesses enables him to arrive at a conclusion on whether or not the defendant is competent to stand trial.   The forensic psychologist can also conduct and insanity examination to determine whether or not the act was done with criminal intent (mens rea) by the defendant. The different forensic assessment instruments that the forensic psychologist utilizes in order to determine the competency of the defendant are the following, Competency Screening Test (CST), Competency Assessment Instrument (CAI), Interdisciplinary Fitness Interview (IFI) and the MacArthur Structured Assessment of the Competencies of Criminal Defendants (MacSAC-CD). 3. What mistakes might a forensic psychologist make when conducting this type of evaluation? The most common error that a forensic psychologist might make during these types of evaluations involves the area of predicting the human behavior of the defendant.   While the different tests and evaluations that the forensic psychologists use may be relatively accurate in determining the competency of the defendant to stand trial and at the commission of the offense, the difficulty lies in determining how long the incompetency will last and whether or not the defendant is liable to commit future crimes in case the defendant is released or exonerated. At the present there is no way of determining whether or not the defendant may commit future crimes.   It must also be remembered that the forensic psychologist conducting the examination must also be well versed with the pertinent provisions of law applicable to the case. References: Adler, J. R. (Ed.). (2004). Forensic Psychology: Concepts, debates and practice. Cullompton: Willan. Ribner, N.G.(2002). California School of Professional Psychology Handbook of Juvenile Forensic Psychology. Jossey-Bass. ISBN 0-7879-5948-0 How to cite Mental state, Essay examples

Catcher In The Rye Essay Example For Students

Catcher In The Rye Essay Although The Catcher in the Rye caused considerable controversy when it was first published in 1951, the bookthe account of three disoriented days in the life of a troubled sixteen-year-old boywas an instant hit. Within two weeks after its release, it was listed number one on The New York Times best-seller list, and it stayed there for thirty weeks. It remained immensely popular for many years, especially among teenagers and young adults, largely because of its fresh, brash style and anti-establishment attitudestypical attributes of many people emerging from the physical and psychological turmoil of adolescence. It also was the bane of many parents, who objected to the main characters obscene language, erratic behavior, and antisocial attitudes. Responding to the irate protests, numerous school and public libraries and bookstores removed the book from their shelves. Holden simply was not a good role model for the youth of the 1950s, in the view of many conservative adults. Holden portrayed others to be inferior to his own kind all throughoutthe book. He made several references as to how people arent as perfect ashe was. The reason he Stradlater fixed himself up to look good wasbecause he was madly in love with himself. (pg. 27) Holden had aninferiority complex. He was afraid of not having any special talents orabilities and used other methods to make him out to be a rough tough boy. Boy, I sat at that goddam bar till around one oclock or so, getting drunkas a bastard. I could hardly see straight. (pg. 150) Holden tried all hecould to fit in. He drank, cursed and criticized life in general to make itseem he was very knowing of these habits. I myself have found me doing thisat times, also. I, at times, feel the need to fit in to a group and dothings similar to what others do in order to gain acceptance by them. Ismoked a cigar once with two friends of mine because they kept going on andon about how great cigars were, but that was only once. Holden and I bothplace people on levels other than our own for amount of knowledge andlikeness to ourselves. Holden used the term phonies to describe more than a few people inthis book. He used the term to be what a person is if they dont actnaturally and follow other peoples manners and grace. Holden didnt likephonies, he thought of them as if they were trying to show off. He didntlike it when they showed off because it seemed so fake and unnatural everytime they would do so. At the end of the first act we went out with allthe other jerks for a cigarette. What a deal thatwas. You never saw so many phonies in all your life,everybody smoking their ears off and talking aboutthe play so that everybody could hear how sharp theywere. (pg. 126)I know many people like this as well. I do not like phonies either. Ihave many friends who talk using full vocabulary just to try to impressyou, and others who make note of everything they see to show you howperceptible they are. People do this when they have a fear of their ownindividuality and feel that they need to ace different to get people tolike them. Holden and I both dislike phonies. We do not like people whotake on roles of others to seem more likeable because they are insecure. Throughout the book Holden displays a lack of motivation for manythings in which he should do. Holden couldnt even call up an oldgirlfriend whom he knew a long time ago. But when I got inside this phone booth, Iwasnt much in the mood any more to give oldJane a buzz. (Pg. 150)Holden also had a problem getting his motivation together in order tocomplete schoolwork and succeed in his prep school. I have similar problemswith my motivation and find at times I must be in the mood to do somethingin order for me to accomplish it. This stems from our experience in thepast being that we can get through life, or the part weve been throughalready, with minimal effort. Holden has had this opportunity to noticethis as his parents have been shuffling him around to different schoolsevery time he flunks. He feels his parents will be there to move himsomewhere else and take care of him every time something goes wrong. Ifound out in eighth grade that the schoolwork I had was far less than theschoolwork I did and I began to slack off, this caused me

One flew over the cukoos nest Essay Example

One flew over the cukoos nest Paper McCarthy represents freedom in a society controlled by fear and repression. Discuss Ken Keys allegorical novel One flew over the kickoffs nest depicts society as a repressive combine, molding citizens to assimilate them into society. The institution can be seen as a microcosm of the outside world; the Nurse depicted as a fascist leader and the patients as the members who are controlled by her tyrannical rule. The effects of her manipulative therapy sessions and fearsome tactics cause the patients to live sexually repressed and emasculated. McCarthy who is loud, jubilant and expressive is a great contrast to the other patients who are in a constant anxiety. Whilst McCarthy represents Freedom, he also represents society attitudes to freewill and Independence. Keyes conveys his views on the repressive nature of society through the ward and characters. Throughout the novel, the narrator, Chief Broaden, references society as the Combine, juxtaposing both the ward the outside world as a big machine- mass producing the ideal American citizen that will fit society mould. The ward, a microcosm of society, is a place for the faulty parts and misfits of the combine to be treated, Its for fixing up mistakes made In the neighborhoods. Keyes questions the sanity of the patients and the collects label of Insanity. The majority of the patients are self-admitted and do not seem to be extremely Insane, It Is rather that they have not found a place In society and that their community has been unable to accept their minor differences, conveying the rigidity and lack of acceptance and freedom amongst people. We will write a custom essay sample on One flew over the cukoos nest specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on One flew over the cukoos nest specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on One flew over the cukoos nest specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The says and asss were mimes of change. With the civil rights movement and other social movements people were broadening the idea of who could be accepted into mainstream society. Alongside this the red scare of the Cold war caused people to look upon each other with suspicion, behavior out of the norm was almost intimidating. Chief describes the combine as a huge organization that aims to adjust the Outside as well as she has the Inside The Issue Is not the patients mental health but the conformity in society and the ostracism towards those that did not conform. Hence the patients eve been admitted Into the ward In the hope that they may be adjusted so they can return to the Big world outside that you will be one day taking your place In again. Keyes views the patients treatment as corruptive and as a disease that will overpower freedom and individuality. The strong imagery of Maxwell Table, one of the Nurses success depicts him as a machine, installed lend nimble skills to his fingers, that slowly adjusts them[society] as he was adjusted. Society is conveyed as controlling and manipulative towards its citizens. Keyes explores sanity arbitrary nature and its effects. Those that do not conform to mainstream society are labeled and treated in order to suit the Combines agenda. Nurse Ratchet represents the Combines tyrannical authority over the world. Her domineering and manipulative behavior cause the patients to be sexually repressed and inhibited. Nurse Ratchets Is Introduced as smooth calculated and precision made, as a product of the combine who has been programmed to convert the patients Into the Ideal citizen. From the first Impression of the nurse she has been portrayed In a negative light. Constantly described as the Big Nurse this alludes to Chiefs strong. The strong imagery associated with the metaphor of the Nurse as a tractor paints a violent picture, Shes swelling up, swells till her backs splitting She blows up bigger and bigger, big as a tractor, so big I can smell the machinery inside. It is evident that Nurse Ratchet is not the orthodox women of her time. Unlike most women of her time she works and holds a position high in responsibility and power. Whilst the women worked during the second world war to sustain the economy while he men were away, their return meant that there were no longer any Jobs for women and that they had to return to their household duties. Regardless of this Nurse Ratchet works and even with the presence of other male leaders such as Doctor Spices, the Nurse holds the utmost authority although she uses it to oppress . The Chief recounts the number of ideal staff that have been on the ward and how the Nurse is able to emasculate them all, since I started on the ward with that woman I feel like my veins are running ammonia. Y kids wont sit on my lap, my wife wont leap with me. When McCarthy realizes her power over the mens ego and masculinity he describes her as a ball cutter, her domineering qualities cause her to castrate the men and repress them sexually. The key force of repression and within the ward is Nurse Ratchets tyrannical hold over the ward. Unlike the other patients in the ward McCarthy is ope nly sexual and does not conform to the wards rules, however his actions soon lead him to strife. McCarthy is confident, loud and open. He is blatantly different to the other patients. From his arrival into the ward he behaves differently to the other patients. He laughs loudly, unlike the other patients who snicker behind their fists out of fear. The entire ward seems to be taken aback by this, all is stunned dumb by his laughing. Through this initial gesture it is clear that McCarthy will be resistant toward the wards authority. As McCarthy realizes the Nurses position in the ward there is a power struggle between the two. The nurse aims to adjust McCarthy whereas he is determined to resist the rule and changes. Naively McCarthy bets to annoy the Nurse, without releasing the power she has over him. McCarthy first sign of protest is when he cant watch the world series on the television, regardless the turns on the TV and watches the blank screen. Through a series of acts out of rebellion McCarthy continues to enrage the nurse. When McCarthy has electroshock therapy he continues to resist the authorities and will not admit that he is at fault. As a consequence his electroshock therapy continues. After the party at the ward, the Nurse finally overcomes McCarthy. His continual rebellion and revolt against the Nurse leads to his Lobotomy. Whilst McCarthy represents freedom, his resistance to conform to the ward leads to severe consequences. Keyes explores the repressive and exploitive nature of society through the microcosm of the ward. Nurse Ratchets fascist hold on the ward suppresses the men on the ward. Her therapeutic techniques emasculate and castrate the men. Whilst McCarthy represents freedom in this oppressed environment his excessive resistance to conformity leads to his plight.

Employee Motivation From Performance Measurement And Compensation System Management Essay Essay Example

Employee Motivation From Performance Measurement And Compensation System Management Essay Essay Example Employee Motivation From Performance Measurement And Compensation System Management Essay Essay Employee Motivation From Performance Measurement And Compensation System Management Essay Essay Employees are an indispensable portion of any organisation, and they should be ever motivated in order to acquire the best consequences out of them. In the article research was conducted of 18months among 272 employees which proved that positive emotion on occupation leads to work accomplishment, occupation enrichment along with higher quality of societal context which comes from more support from supervisors and coworkers. Although the research did non turn out that positive attitude of employees lead to occupation enrichment. The article tells that elements of research have changed in past few old ages. Rather than measuring employee response towards assorted facets of work function, accent has shifted towards how societal context form attitude. This has led to wider array of constructs such as positive and negative consequence. Previously occupation satisfaction was being used to mensurate absenteeism, turnover and public presentation now emotion influence wider organisational res ults along with employee s personal result. The writer proposes that employees who feel and are exposing positive emotion on their occupation will finally see positive results in their work functions. On occupation satisfaction a batch of research has been carried on but non adequate clip has been dedicated to positive emotions. The research besides propose that alternatively of utilizing wide constructs like occupation engagement as organisational designation, it is more utile to mensurate specific emotions that employees observe or experience at work like joy, pride exhilaration. Stearns and Stearns ( 1986 ) Hagiographas showed that control of choler and experience may convey direct effects on work results. ( BARRY M.STAW, 1994 ) Employee s motive farther comes from public presentation measuring and compensation system. The article negotiations about the employee motive after taking assorted trials to turn out that how effectual it is to give compensations. Survey consequences demonstrated a positive relationship between compensation system and extrinsic motive, where as intrinsic motive is effected by publicity chances. Further the compensation system besides affect other indexs of motive like work satisfaction and turnover purpose. In many schools of idea associating to both psychological economic literature have made incentive compensation the nucleus portion of survey. From the hunt carried out there was no mark of grounds that is negative in relationship among pecuniary compensation and intrinsic motive. Though, intrinsic motive is influenced by occupation related issues like occupation enrichment. Whereas, the promotional chances are proven to help in increasing the chance of agreeable future undertakings. The feeling of being suitably treated by a company will take to just behaviour in return. Employees will set about undertaking because they feel obliged to return the sort intervention they have received, instead than the possibility of possible danger of this behaviour on future degrees of compensation. Company believes that directors have tool to separate among assorted variables that build compensation system. It is besides said that extrinsic motive can be reached by bettering the basicss of both pecu niary compensation system and promotional chances. Promotions have been shown to hold positive relationship with motive. This is the ground why it is said to be an of import managerial tool, for addition in the degree of motive. If any company manage good perceived compensation system besides has good consequence on major indexs of motive like work satisfaction and turnover. Therefore we can reason by stating that compensation system can be of great importance for directors to increase motive and single public presentation. Wage construction features and their consequent inducement besides effects through empirical observation. In conformity to employee study and forces records, grounds was provided in which rewards are attached to occupations and publicities play a cardinal function as pay determiner. ( Macro Van Harpen, 2003 ) In the article peculiar company was analyzed on history of their pay construction and the incentive effects of publicities. It was seen that rewards are attached to occupations and non to employees. About 25 % of life-time pay alterations are a direct or an indirect consequence of publicities. As we move on we happen to see that incentive consequence of wagess can be used to maneuver on internal labour markets can besides hold managerial impact. Previously, we said that incentive compensation is related to extrinsic motive, but in this article it showed that it along with extrinsic motive is besides related to intrinsic motive. One or two old ages after publicity, employees will be holding a comparatively high degree of intrinsic motive, which will finally decrease over clip. On the other manus inducements can bee seen as an option for publicities, as publicity are related to extrinsic motive. Findingss indicated in the article that strong actuating potency of publicities, both per s e and extrinsically. Restrictions are besides mentioned in respect to these findings, which are that the beginning of information which has been provided was given by the company and secondly that the outlook of publicity is measured subjectively merely. And in conclusion, motive is said to be caused by sensed outlooks of publicities despite whether this outlooks falls right or non. ( Kees Cools, 2004 ) In another article research from entrepreneurship, occupational pick, and employee engagement literature was seen to explicate what ere the factors that encouraged engagement in new corporate ventures. What is found was employee s basic determination to take part in any corporate venture is depended on the expected public-service corporation of the undertaking s incentive bundle. The consequences that were shown declared venture features, forces motive, and interactions effects should all be considered in planing any corporate ventures. Deductions in regard to this are related to the director, who should depend on the beginning of motive, different incentive bundle elements need to be emphasized. As for those employees who are said to hold extrinsic motive net income sharing is a factor that will give in strong positive impact. Whereas, employees with lower intrinsic motive, greater occupation hazard has a stronger negative impact. These two tradeoffs are necessary for directors to m aintain in head when sing optimum profit-sharing fillip packager for new venture. ( Todd Saxton, 2009 ) Another point under this subject through empirical observation examines the determiners and public presentation effects of centrality prejudice and lenience prejudice. Consequences in this peculiar article showed that directors respond to their ain inducements and penchants when measuring public presentation. When it comes to strong employee-manager relationship it positively affect centrality prejudice and lenience prejudice. Evidence shows that public presentation rating prejudices affects are non merely on current public presentation, but besides on the hereafter employee inducements. Manager s public presentation rating prejudices are non needfully linked to compensation undertaking. Although, centrality prejudice negatively is set uping the public presentation betterment whereas the grounds says nil clearly sing the lenience prejudice and public presentation. Relatively, the lenience prejudice is positively associated with future public presentation, which is reliable on behavio ural statement that prejudice can better looking equality and in bend employee motive. Inaccuracy of evaluation that is caused by directors rating prejudices is perceived to be one of the chief jobs which introduced subjectiveness into any compensation contract. However empirical surveies analyzing the effects of colored public presentation evaluations are non great in figure. Companies are more interested in the effectivity of performance-based compensation contracts in able to increase employees future public presentation, but non in the truth of public presentation evaluation. To look into how other concerns in combination to biased evaluation, act upon the effectivity of the wages of compensation that will lend vastly. ( Jasmijn.C.Bol, 2010 ) Herzberg is known as the male parent of occupation enrichment for employee s motive. He claimed that occupation satisfaction which is one nucleus portion in employee motive is non the antonym of occupation dissatisfaction. Alternatively the opposite if there is any of occupation satisfaction is no occupation satisfaction at all. If an employee is said to be good satisfied with his occupation he will finally be keener and hence more motivated towards his occupation. Therefore all the organisations should give thorough survey in conformity to do occupations more pulling to employees. And to keep employee motive is non hard, if you are traveling to maintain yourself into employees place intending you have to look at their demands in the same mode as directors consider their ain. ( Ed Zimmer, 1998 ) The manner CEO performs or his leading manner if frequently debated, since they are known to hold multiple degree of effects on all his employees. CEO have an upper direction through which they implement both direct and indirect effects. Since the CEO is a the individual with the vision who will be responsible for all the determinations taken by the house. This article talks about how two types of CEO work and how effectual their determinations are towards his/employees. These two types of CEO are 1s who own the company and other is professional CEO. The intent is to happen which leading manner has an immediate consequence toward the employees or subsidiaries of a company. ( Nancy Papalexandris, 2009 ) Work motive still lacks in many countries and hence, in order to hold a clear image one needs to analyze from new position. One can distinguish among witting and subconscious motive as that will assist in placing the demands of workers. Second, to hold survey of different types of relationships that is between general and specific motive. Third, acknowledge the function of human actions when explicating theories. If these factors are taken attention of work motive can accomplish new way. It is by all agencies besides necessary to analyze clip position, as to how employees and directors incorporate short term versus long term outcomes. This issue is of import at both organisational and single degree. Short tally is decidedly of import for the house to last otherwise there is no long term at all, but the focal point should non wholly be upon today one demand to see hereafter as good and in making so should see one s occupation accomplishments. How the organisation leaders prioritize en ds and values is non easy, as to accomplish one end they have to prorogue the other end. Employees should ever be updated of company s determination, in order to accomplish best results. ( Edwin A. Locke, 2004 ) The term motive is non ever clearly defined, at times it may mention as occupation satisfaction and other times as motive to execute, and satisfaction against pick, attempt and continuity are non similar phenomenon. Since they might non ever have same causes or effects, or at times may non impact one another. The prostration to specify footings in a clear and yet valid manner stifle cognitive lucidity hence, development in the field of work motive. There is no bound as to the geographic expedition of new thoughts in motive of workers and the more the directors or organisation is able to place the more likely they are in accomplishing their ends. Surveies besides prove that low rewards is non the factor for employees to experience sorry for, and a higher wage will convey them in high liquors. Job factors increase motive but in its absence it will non take to occupation dissatisfaction. Job factors besides known as satisfiers may include accomplishment, acknowledgment, and growing. On the contrary, hygiene factors are those that aid in cut downing dissatisfaction among employees, these factors include supervising, working conditions and security of occupation. So organisation should seek to intermix both of these factors at their best in order to accomplish the ends efficaciously. Further, employees should be rewarded harmonizing to employee s part in carry throughing their needed undertakings. There are frequently issues in this wages system as employee might see him or herself eligible to accomplishing wages, but the director is non ready to honor, at such state of affairss the employee might acquire de-motivated towards work and frequently his negative emotions arise as against his or her occupation. As motive is said to depend on how much employee wants something and how much they think that they will acquire. Further employees are by and large motivated to accomplish those ends which they have set together with their directors, as in leting them to take part will do them more energetic in able to accomplish those ends and this will do them experience of import for the organisation. Problems frequently arise at a point where cognition or information demands to be transferred among squads. Organizations can enable assorted sorts of motive and to hold assortment in the capacity to bring forth and reassign silent cognition. Since the cognition coevals and transportation are indispensable tool for organisation s competitory advantage. Intrinsic motive in indispensable for houses as discussed before every bit good, it has great many advantages in those countries where monetary value and markets play their function. The cognition transportation can non be straight linked to any one person. Directors can detect the cognition coevals and the transportation in footings of the end product that is generated, whereas explicit cognition is tradable. Directors are able to detect that how good employees with single cognition have performed and thereby they can honor employees consequently. Organizations that stress engagement and personal relationship as overlapping squads are needed. Finally houses are better able to pull off motive instead than markets. ( Bruno S.FREY, 2000 ) Executives are known as the back bone of any organisations, as they are the 1s who manage concern, take determination, and are likely the 1s who tend to better the place of their organisation. So, they should be given interest in the company in order to execute at their best towards those peculiar tasks/actions which they believe will smooth net incomes. The survey that was conducted in an organisation showed that executives should be given portion of the net income which company probably earns. This claim is uncontested, because most executives are known to be risk averse when it comes to portions of house which they manage. Further, the direction tends to portion net incomes with their employees in order to minimise losingss which arise due to negligence at work. When of all time there is higher managerial ownership we will see that more hazard is passed to employees, who will so be more careful and motivated during their occupation as they will see themselves as an of import porti on of the organisation. When direction is said to have the house, variableness in option compensation is greater. Naturally when employees do nt hold hazard involved in the house, intending that when they are to have their fixed wage they are non risk averse, whereas if they are given ownership in that context they will be more careful and more involved in the house. ( Ye Cai, 2010 )

Revise essay Example | Topics and Well Written Essays - 750 words

Revise - Essay Example This bothered me sometimes until the bigger picture, their future became clearer. Raising children off the reservation can be both beneficial and constructive depending on the situations. In the beginning, I questioned myself why I was doing this? Was it to rebel from a community that I did not feel connected to or was I thinking about the importance of my kids life? Keeping them off the reservation was not endangering them or making them culturally insensitive. I found it to be protective and looking at the well being of their future. Many would disagree with me and say I was selfish because one should be respectful of his or her culture. Calling my children names, frowning at them and not being allowed to participate in certain activities they wanted were some of the problems my children faced for not being fully involved within their tribe. I thought this was not crippling their opportunities, but allowing them to see what else was out in the world and not in the reservation. Most Native Americans find it oaky not to be educated; and instead opt to work for their Tribal Casino and Resort. This was not going to be the situation for my children. During my kids youth was apparently the time when Native American education was not taken seriously. At this point, the damage on the youth revolved around things such as addictions, lack of world experiences, good healthcare, and crime. Originally, we had opted to raise our kids in the reservation because it was convenient for them to attend tribal schools where it was inexpensive and sometimes had free childcare. The older the children got, it became obvious their education had to be a priority in our lives; thus, we decided to move. With graduation rates at an all-time low and test scores getting lower, it was evident this was the best move my children. I wanted my children to have the opportunity to learn and have new experiences. My kids’

Press Releases & Networking - Pitching the Story Pitching the Story Essay

Press Releases & Networking - Pitching the Story Pitching the Story - Essay Example Lastly, conclusions are drawn regarding the effectiveness of design and appeal of pitch letter and the impact it was able to make on public image of the company. Introduction Every business acknowledges the fact that marketing, building public relations and gaining spotlight on media is pivotal for success of its operations. For this purpose, management of all incorporations are engaged in the practice of pitching stories to journalists and media persons, seeking to be heard and talked about on media without spending of excessive costs. In a research, practitioners were found to be involved in writing seven pitch letters per month on an average (Napoli et al. 370). This practice is traditional, being followed since decades and shall always play an essential role for marketing of businesses (Rubel, n. p.). However, the only thing that has changed is the mode of communication and types of media broadcasting them. It began from paper media, turned to electronic and digital media and is currently resting on the internet resources: conventional media has lost its dominance (Waters et al. 242). Considering these factors, a pitch letter has been drafted and its planning and follow-up procedures have been discussed in the subsequent sections. Part 1: Pre-Pitch The company represents a restaurant, part of a large food chain, that serves its local customers with various cuisines for lunch and dinner meals while regular breakfast and fast food items for catering younger tastes. The customers targeted mainly are those living in nearby vicinity. Mostly, the customers it aims at range between age groups of 18 to 50 years. Fast food items are available to entertain younger customers who frequently hang out with their friends while unique cuisines are offered for enthusiasts and food lovers of mature ages. Other customers include one-off walk-in families or gatherings on weekend dine off meals. Rarely, this outlet might be able to cater tourists and foreigners by offering uniq ue traditional meals that might interest them. Media outlets vary in forms and need to be selected very carefully as each generate a different impact on audience. In today’s technology savvy era, internet media, online bloggers and social media networks have sabotaged the significance of paper media. The remaining market share is captured by digital media, including TV and radio. As a result, selecting paper press media as connector seems highly ineffective as only a minute proportion of audience relies on it. On the other hand, targeting digital media might be most difficult as it needs high quality relationships, expenditures and networking to be able to fall under its radar. Since target customers include significant proportion of teenagers and younger generations, it shall be essential to be heard on platforms where they focus their most of the attention: social networking portals and online blogs. Researchers have acknowledged the vitality of converting businesses into a form acceptable by social media (Anderson and Swenson n. p.). Moreover, many journalists are reported to have grabbed thousands of stories from social

Realism In Saving Private Ryan Opening Scene Film Studies Essay

Realism In Saving Private Ryan Opening Scene Film Studies Essay Analysis on the opening scene of saving Private Ryan, what methods does the director use to present war in a realistic way? In this essay will provide a detailed analysis on the methods implemented by the director Steven Spielberg, to present the opening battle sequence of Saving Private Ryan in a realistic manner. This film centres itself around D-Day of the Second World War. The battle sequence is illustrated to a great extent to show how shocking the previous World Wars were. The director uses several ways to demonstrate how the war was severely terrifying, and for this uses many cinematic techniques which add to the effect of presenting the opening battle scene to being more realistic. Principally the three main methods that were operated in the film include lighting, camera angles and Mise En Scene. In addition Saving Private Ryan, presents a realistic depiction of the lives and deaths of the allied forces during World War II, hence its documentary style for a film. Moreover the film has received great recognition along with some criticism, winning five Oscars in 1999. Spielberg desperately wanted the film to be realistic and unconventional to any other war movie, to a point where $12 million was spent primarily for the opening scene. The opening scene is set out in Omaha Beach which was one of the main entry points into German-occupied France in Normandy. Saving Private Ryan revolves around this assault where Captain John H. Miller and his men search for a paratrooper Private James Francis Ryan. Whose three brothers have already died in action, and he is the only surviving son missing in action. Spielberg implements a variety of different techniques throughout the opening scene, to add astonishment in order to engage the audience and present a first person perspective. He used such things as desaturated colour, which added to the dulled effect, which brought out the great tragedy and emotions in the film. By adding desaturation to the colour made the deaths seem more explicit, dark and deeply disturbing. In addition the portrayal of the old newsreels allowed the audience to feel as if they were really there witnessing the events that were taking place in the 1940s. The battle scenes are overly surrounded with blood. Stark enactments of deliberate mutilation and random dismemberment depict the too numerous lives that are horribly wasted. The sanctity of life is presented to the audience with lack of meaning; death is illustrated through out the opening scene as continuous and ordinary. The film questions the value of human life and what is valid to sacrifice for it. The openi ng battle scene is an excellent example of this.   Sound is a key factor utilized by Spielberg to add realism. Through out the opening battle scene sounds of gunfire fill the air as the soldiers make their way towards the beach. The soundtrack consists of loud noises, for example, gun fire and exploding bombs. This feature reinforces various points in the scene where dialogue is barely audible, this particular layout is deliberately done so by Spielberg to emphasise to the audience how in reality but in particular, war the difficulties present were. Moreover such small but vital details as these allow the audience to realise what it was truly like for the soldiers on the battle field. In this scene there is too a lot of confusion presented by the muting of sound, which is shown by the way that the soldiers react mainly because of shock and the fact that death cannot be escaped. This rich use of depriving sound adds to the anxiety and anticipation of the scene, including the creation of realistic chaos typical of intense military conf lict. Spielberg applies innovative ways of sound placement and sound deprivation to help reveal character and reinforce central ideas and themes. With the sound effects rising, such as the clanging of the bottle and the man being sick at the begging of the scene, makes the audience aware of the growing tension. Furthermore regarding sound, Captain Millers moment of confusion shows the idea of being shell-shocked. As a bomb loudly crashes into the beach near where Captain Miller is walking. This is greatly shown by the camera shaking to add more chaos and shows that there is more destruction in this scene. Spielberg purposefully used a shaker to vibrate the camera to approximate the impact of explosions. As Captain Miller is shocked, the cameras zoom into a close up of him in jerky slow motion. This creates the idea of helplessness. Many films use blank munitions for sound affects that mimic gunfire, but on the contrary Spielberg instead used weapons with live rounds. The realistic e ffects of the gunfire and the innovative placement of sounds create a rich cinematic experience, in order to present realism. Moreover Spielberg too applies the use of camera shots to present Saving Private Ryan in a realistic portrayal to the audience. Whats more effective about the scene is where the soldiers are still on the engine boat, immediately after the boat door opens, chaos suddenly enters the film. An unforeseen event occurs as German soldiers fire their guns at the only recently arrived Americans. At this part, Spielberg has the cameras set over the German soldiers shoulder with their identity concealed. Such actions from Spielberg illustrate to the audience that no matter what nations participate in the war, nothing good can come from conflict, in this case war. This long shot is also effective as it gives a clear view of their dominance and acts again humanity. As the soldiers are suddenly taken down one by one with the sound of the rushing bullets, the handheld cameras are immediately brought out. They follow the few remaining survivors into the sea. As the camera drifts above and below the water, chaos suddenly emerges as if the individuals present were drowning. This is too presented because the sound is muted as if it were the soldiers own lack of senses not working in his time of turbulence. Spielberg uses haphazard cameras to follow the soldiers into the battle. It has the audience directly feel as if theyre apart of the action because they can view and experience the battle themselves. This allows the audience to feel more involved in the whole experience as if theyre following the soldiers, and taking part in the war themselves. There are a series of long shots of the soldiers but soon changes to the point of view of the Germans once more. This is a great technique as other conventional films only demonstrate the battles being from one-side but using an over-the-shoulder shot for the point of view makes the Germans appear more powerful as they are looking down upon the soldiers and therefore have an advantage. In this scene we can also see that the most common e motion felt is confusion as many soldiers appear to be lost and traumatized because of the terror they witness. The second section of the opening scene was in instant chaos. As the camera turns away from the iron hedgehog and set to a close up of Captain Miller nerves, which is shown through his shaking hands. Also as the camera zooms away from the single image of Captain Miller, the director emphasises how significant his presence is in the war. When the men are shot down underwater there are various close up shots of the wounded, to try and encourage sympathy for the suffering war veterans went through for society as a whole. This is made realistic by Spielberg hiring actual amputees being casted into the film. In Saving Private Ryan the camera focuses on capturing key moments of torment.  The film consists of some men jump over the sides of the boat to avoid gun fire, only to be drowned by their own packs.  Ã‚  The air is heavily filled with smoke and the sound of screams.  Ã‚  Image after image of unforgettable carnage is displayed, and at one point, everything seems to slow down, and the sounds grow distant, as though time were standing still.  Ã‚  Overall Spielberg has clearly made several attempts to illustrate the film Saving Private Ryan in a realistic manner, in which I believe he has succeeded. Moreover the soldiers were in authentic uniforms and weighted down with heavy guns and seen shaking in fear, praying, and throwing up.  Soldiers that survived that day to tell their story helped provide details about what they experienced. In conclusion I believe the opening battle sequence presented the audience with a realistic depiction of D-day, in which included the severe death that occurred through out the war. This depiction was portrayed and directed by Spielbergs spontaneous direction. Therefore providing an uncontrolled lay out to how the soldiers reacted, resulting in a better and realistic scene. The images shown were extremely shocking and brutal but showed the audience what fighting in war was really like and how several soldiers suffered and died. I believe that Steven Spielberg succeeded in putting realism in the film, because the film portrayed a real-life situation and in war, chaos would be inevitable. The film shows that soldiers were put in difficult situations and became confused and shocked because of what they had bear witness to.  I enjoyed the opening battle sequel of Saving Private Ryan because of its interpretation of the war, the reality of war and the in-depth emotions. Also because it was not a conventional war film and its representation of the horrific D-day. The effects used are outstanding and it shows that the little things make the big things happen like the desaturated colour used in the flashback as it looks like it is actually from 1944.

A Report of Acer

Acer India (Pvt) Ltd. [pic] An Internship Project Report on â€Å"Study of Brand awareness of Acer in Bangalore, Chennai and Coimbatore† JANANI SESHADRI In partial fulfillment of the Master’s Program in Business Administration, Ohio University, Athens, USA OHIO University Christ College Academy for Management Education Christ College Campus Hosur Road, Bangalore-29 May14th, 2007 DECLARATION I Janani Seshadri here by declare that the project entitled â€Å"Study on the awareness of the brand Acer† at Acer India Pvt. Ltd. , is an original and genuine work carried out under the guidance of Mr. Darryl Gray from march 12th to April 25th 2007 in partial fulfillment for the Ohio University Christ college academy for management education. I declare that the report submitted by me is a bonafide work of my own effort and it has not been submitted to other university or published any time before. Place: Bangalore Date: 03-07-2007 Janani Seshadri ACKNOWLEDGEMENT Thanks to God for showering his blessings and for granting me the chance and ability to successfully complete the summer internship program I had taken up. I wish to express my deepest gratitude to ACER INDIA Pvt. Ltd. , head office Bangalore for giving me this valuable opportunity in doing my internship amongst them in their esteemed organization. I would like to extend my special thanks and gratitude to Mr. Rajendran general manager marketing for giving me this opportunity. Also I would like to sincerely thank Mr. S. Raghu marketing projects and Mr. Darryl Gray marketing programmes for their genuine support, valuable advice and sincere comments which helped me a lot to accomplish this project. This internship would not be complete without the support and guidance of our Director Mr. Shivprakash. I also want to express my gratitude to the official referees and the project coordinators Dr. Amalendu Jyotishi and Mr. Girish (Ohio University Christ College) whose valuable comments and valid criticism helped me in refining my project from the draft stage to this final report. I also want to express my thanks to Prof. Venkatesh Bhagwat (Ohio University Christ College) for assisting me in the data compilation and analysis which helped me a lot in fine tuning my report. I cannot forget the assistance and encouragement that made this work possible towards the end. My special thanks to my co-student and dear friend Mr. B. Venkata Ramana who supported me throughout my Internship project with his valuable suggestions and ideas which helped me to approach my project wisely and accomplish it successfully without which I could have not completed my work efficiently and effectively. His consistent help kept me motivated throughout the internship period. Last but not the least, my endless thanks and gratitude goes to my parents Mr. S. N. Seshadri and Mrs. Sasikala Seshadri who has stood by my side, encouraged and given me moral support at all points of time. I would also like to thank my brother Mr. Koushik Ram for all his support and advice. Thank You! EXECUTIVE SUMMARY Marketing is an activity present in all companies where marketing strategies determine the outcome of the products and the company itself. To test to see if marketing is successful, it is necessary to measure where the company was and where it is now. This can be carried out with tracking studies monitoring the market position and changes to the brand image over time or, for particular campaigns, measuring pre- and post- event to see what has changed. This is project report is a market survey study to check the Brand awareness of Acer and thereby figure out the measures that can be implemented to lift the current level of awareness. This study is based on the data collected from the (customers) people regarding their awareness of the PC vendors in the market today then zeroing it into the brand Acer. The means of collecting data were through personal interviews, distributing the questionnaire, and online survey questionnaire. Also observation during the interviews helped a lot in the analysis. To facilitate the analysis of the study I concentrated in two different segments which were based on the demographic segmentation (occupation-Students, working profile and SME) and geographic segmentation (places-Coimbatore, Chennai and Bangalore). Acer stands number four behind Dell. The visibility and awareness for the brand Acer among people is average. About 20% of the people have not heard about Acer. Moreover on an average about 55% of the segmented people perceive Acer to be a national brand in collaboration with Wipro India (Wipro Acer). The perceptions on few product parameters were also measured which resulted in a good quality, fair or average service, and good affordable price, fair performance and good features. Though Acer has the highest network of retail outlets less number of people has actually visited them. Comparatively HP has more number of visits. Lenovo though being a new entrant in the market has already made its place. There is a tuff competition being faced by Acer with Lenovo. All these things finally zero into average awareness of the brand and the awareness which is already there is also through word of mouth, so this may lead to negative or positive propagation of the brand. The data (300 samples) was compiled in SPSS and analyzed with respect to the two categories of segments. Acer is number one in Europe and other countries globally. Considering the primary data available Acer India is one of the youngest players in India. It has performed very well in the recent years (2001 to 2006). In the past five years it faced a tremendous steady growth rate of about 49% in India. Therefore though the awareness amongst people was not all that good Acer still lies in the area where if prompt and good advertising strategies were formulated and implemented the awareness will lift to a great extent. TABLE OF CONTENTS ? PREFACE7 ? ABOUT THE COMPANY 1. Back ground – Acer India8 2. Growing with time – milestones9 3. Product portfolio and key features11 ? PROJECT ? RESEARCH DESIGN METHADOLOGY17 1. Research task17 2. Research tool17 3. Research nature17 4. Research scope17 5. Analysis19 6. Findings53 ? CONCLUSION63 ? SUGGESTIONS / RECOMMENDATIONS64 ? APPENDIX65 PREFACE THE BRAND increasingly is becoming the key source of differentiation that guides customer purchase choice. It is the focal point around which an organization defines how it will uniquely deliver the value to the customer for a profit-effectively embodying the â€Å"heart and soul† of that organization. The brands promise is delivered through its products and services, and consumer communication- the total consumer relationship and experience. The act of creating public awareness of a specific brand in order to maximize its recognition, successful brand awareness strategies should define a company's uniqueness and set it apart from competitors. Quite simply, if potential customers do not know about a company, they will not purchase from it. Therefore, one of the preeminent goals of any business should be to build brand awareness, although in as cost-effective manner as possible. Consumers tend to make purchasing decisions based on peer recommendations and direct experience, as well as traditional advertising methods. This is why it is necessary to build brand awareness strategies out by instilling trust among consumers. This trust must be achieved through credibility, rather than just a catchy advertising campaign. Promotional marketing involving a one-to-one component is proving increasingly effective at building trust and acquiring new customers. Brand building begins with awareness. Consumers first must be aware that there are different brands for the product they want to buy even before making a purchase decision, for which visibility is very important to create awareness. BACKGROUND – ACER INDIA Acer India was incorporated in September 9, 1999 as a wholly owned subsidiary of Acer Inc. , the world’s No. 4 PC brand. Acer’s mission in India is to translate the group’s goal in making computer technology easier to use and more affordable-to everyone in this country. In shot span, Acer has managed to bridge the gap between product launches worldwide and in India and also offer fresh technology without any inventory backlog. Headquartered in Bangalore, today Acer India has offices in twelve cities including Ahemedabed, Chandigarh, Chennai, Guwahati, Kochi, Kolkata, Mumbai, Nagpur,New Delhi, Pune, Secunderabed and has its uniload facility in Pondicherry. I has now a customer base of over 180,000 in India. There are over 125 human resource team in India comes with over 700 man-year of IT experience, geared to listen and provide to the IT user in India the very best in sales & marketing support, after-sales support backed up with infrastructure to bring fresh technology to India. GROWING WITH TIME The history of ACER starts from a long way back making its steps of success in every step it takes. 1976-1983 Commercializing microprocessor technology Acer is founded under the name Multitech Designs Taiwan’s first mass-produced compute for export. Becomes the first company to promote 16-bit PC products in Taiwan 1984-1994: Build brand awareness and globalize Acer Peripherals, now known as BenQ corp. , and Multiventure Investments Inc. established Acer beat IBM with 32 bit PCs Acer Inc. launches IPO Acer creates the world’s first 3865x 33 chipset Acer introduces the world’s first dual Intel Pentium PC Acre introduces Chip Up technology, the world’s first 386-to-486 single chip CPU upgrade solution 1994-2004: Transform from manufacturing to services Acer introduces the world’s first dual Intel Pentium PC Aspire Park, acer’s multifunctional high-tech intelligence park inaugurated Acer launches Aspire, the multimedia PC, creating a new bench marks for home computers Acer re-engineers its OEM unit to create Wiston Crop. , an independent design and IT manufacturing company Acer reveals a new generation of e-business: MegaMicro e-Enabling Services Acer notebook ranked first in Western Europe. 2004: Acer wins awards in all product categories AC 713 rated the best performance Monitors Altos G 520 Server gets Digit Best Buy Gold Award Veriton 7600 rated the Editors Choice TravelMate 292 LCi rated Best Performance Notebook KEY SUCCESES IN 2005/2006 2005 †¢ World’s no. 4 total PC and notebook brand, with highest growth rates among the top five. †¢ No. 3 for total PCs in EMEA. †¢ No. 1 notebook in EMEA. †¢ No. 1 notebook across 13 European countries: France, Italy, Spain, Netherlands, Sweden, Austria, Belgium, Denmark, Portugal, Russia, Czech Republic, Hungary and Poland. †¢ No. 3 notebook in Asia Pacific, with highest growth rate among top ten. †¢ No. 1 notebook in Thailand, Malaysia and Indonesia. †¢ No. 1 for total PCs in Taiwan. †¢ Enjoyed highest growth rates among the top-10 vendors for total PCs and notebooks in the U. S †¢ No. LCD monitors worldwide. †¢ No. 3 notebook worldwide 2006 †¢ World’s no. 4 total PC and notebook brand, with highest growth rate. †¢ No. 3 for total desktops WW †¢ No. 1 notebook in Europe and ASEAN block PRODUCT SUITE Powered To Perform Few IT companies offer the breadth and depth of products tha t the Acer Group does. Acer is the only PC vendor in India that has a product for each market segment-be it a large corporates, the SME, SOHO or even the corner office enterprises. The product line includes a broad array of personal computing products segmented under the desktop, laptop and server categories. Acer India Pvt. Ltd. has a vast product portfolio. The four main product categories are as follows 1) Desktops 2) Notebooks There are many more sub- divided products under each different product variety. Those are as follows: DESKTOPS In the desktop segment, Acer’s product range spans the SOHO segment, corner office, manageable desktops, SMEs, STPI etc. this makes Acer the only PC Company that offers such a wide range. Most other companies have products that are not distinct, and overlap each of these segments. Acer Aspire Series Desktops built to cater to a growing demand in the home segment. Acer’s continuing commitment to bring technology closer to our customers has resulted in a core technology that is now integrated into our entire product range. Acer’s Empowering Technology presents users with friendly and intuitive interface by presenting a single key and following a simple â€Å"123† process, gives fast and easy access to cutting-edge hardware and software solutions. Veriton Series Ideal for enterprises large or small, Veriton PCs are built for peak performance, with security features, proven system reliability, and convenience offering that amplify productivity and perfect business sense. The current desktops range are as below with a wide variety of product line. ASPIRE V820 The fastest dual core DT from Acer, the Aspire V820 is powered by a latest Intel Pentium D 820 (2. 8 GHz); is configured with 256 MB RAM for powerful performance; features a DVD/CD-R/W combo drive; comes fitted with a 80 GB SATA HDD for ample storage space; connects to a set of functional speakers for the multimedia experience; offers a 56 Kbps fax/modem port and a 10/100 Mbps Ethernet port for flexible connectivity; and, displays vide a 17†³ CRT monitor for comfortable viewing. COMMERCIAL MODELS: Acer Power (945GZ) The Acer Power 945GZ offers users’ high end features like Gigabit LAN and PCI Express X16 technology at value for money prices. Acer Power M8 Acer becomes the first in India to commercially launch the new Socket AM2 based AMD products offering the power of DDR-II SDRAM on AMD platform. Acer Power 335 Acer Power 335 is the Entry level product for customers looking for Value machine with complete specifications Notebooks Acer was among the first to build notebooks with Intel Centrino mobile technology, liberating users to work witj wireless environments, offering wireless mobility for the new age road warrior. Acer’s laptops have revolutionary features that offer an astounding battery life, thermal management- more than nay other laptop offering. Acer TravelMate Series A range of the world’s most award wining notebooks, Acer TravelMate is designed to empower enterprises SMB and SOHO users with the ultimate in mobile computing performance. Available at every possible price point, and offering unmatched value through innovations like Disc Anti-Shock Protection System, Smart Card Security, and high-speed wireless capability to name a few. Acer Ferrari Series This is the result of the victorious partnership with Scuderia Ferrari; the Ferrari series of notebooks sport the patented Ferrari-Black& Red color, and offers sheer performance that’s truly worthy of Ferraris passion and Acer’s technology. The various types of products in the notebook series are showcased below. TravelMate 2420 Series Rich entertainment with long lasting mobility Driven by an Centrino @ 1. 7GHz Processor, 14. 1†³ Wide Screen XGA TFT Screen, 6-cell battery and wireless 802. 1b/g connectivity for long lasting mobility, the TravelMate 2428NWXCi is extremely rich in features. This trendy notebook is packed with Centrino Mobile technology, dual-channel memory, 60 GB huge storage- giving users everything they need for work and play – for unrivalled value! KEYFEATURES †¢ Pure portability- Weighing just 1. 40 kgs and measuring the size of an A4 notepad, the TravelMate 3000 is easy to take from one meeting to another †¢ Centrino with 915 Chipset- The TravelMate 3000 adopts the new generation of Intel ® Centrinoâ„ ¢ mobile technology- Sonoma Platform (915 hipset) †¢ Phenomenal battery power- Another first in the industry, Acer has bundled two batteries with the TravelMate 3000, delivering full-day performance for on-the-go users. †¢ Acer GridVista, an innovative software utility, boosts convenience and efficiency. Especially useful for making the most of 12. 1†³ WXGA wide-aspect LCDs, Acer GridVista automatically resizes open application windows to fit the screen, simultaneously SERVERS In the server category, Acer dominates the entry and mid level space, which actually constitutes 90% of the total server market. Acer offers everything from basic data storage to full fledged enterprise solutions. Acer Altos Series Commercial users and enterprises derive unmatched value from Altos Servers and storage solutions. These ranges of servers accentuate reliability and manageability features, along with unrivalled flexibility in terms of implementation. For business applications that demand high performance, high availability and more flexibility, Acer Altos rack-mounted servers provide the ultimate solution. Under this type of product there are a large number of differentiated products. Some of which are as given below KEY FEATURES Scalability and Performance: Provide excellent performance and scalability beyond 40TB in a highly cost-effective SATA-based package for small companies. †¢ Consolidation: Reduce the number of storage systems, maximize storage utilization, improve storage administrators’ productivity, and lower management costs. †¢ Application QoS: Dedicate cache to specif ic applications and volumes to enhance performance. †¢ Configuration Flexibility: Dedicate to specific mission-critical applications, deploy as part of a first SAN in small enterprises, or integrate into a tiered storage infrastructure for rchive, backup, or tape replacement in larger companies. Peripherals Acer Handheld PDAs These support a variety of mobile platforms and operating systems, giving customers easy access to their critical data. Streamlined and fashionable, Acer handhelds are available in both standard and wireless models for both work-related and personal tasks – any time, any place. Acer Displays Acer offers a rainbow-spectrum of devices that suit all kinds of working environments and user needs, including TFT and LCD monitors, optical drives, projectors and multi-function drives. Acer Projectors Acer's projectors bring you an incredible investment to satisfy all home entertainment and business needs. There are three different peripherals the Acer India Pvt. Ltd. is focusing on. They are the LCD monitors, the CRT monitors and the projectors. Some of them are explained below: LCD monitors: Acer AL900 Series – LCD Monitor Benefits: †¢ 500:1 contrast ratio – For strikingly vivid images †¢ Wide viewing angle – Allows more enjoyment for more people †¢ Quick response time – Offers dynamic graphics and advanced animated games †¢ VESA wall mounting – Allows easy mounting Kensington lock – Secures your monitor from theft †¢ Built-in speakers – For freedom from bulky boxes †¢ Auto-scale – Gives full-screen display †¢ Auto-adjustment – Provides self-adjusting screen settings †¢ True color support – Renders picture-pure viewing PROJECTORS: There is a wide product range in project ors section which comprises of 1) Acer PD115 2) Acer XD 1150 3) Acer XD 1170D 4) Acer XD 1270D 5) Acer PD113 6) Acer PD725 7) Acer PD523 8) Acer PD523 All these have a common display system working with called the DLP system, and also all these products have the capacity of displaying 16. 7 million colors. They mainly vary in their computer compatibility, video compatibility, projection lens, projection screen size (diagonal), projection distance, lamp life etc. RESEARCH DESIGN METHODOLOGY Research task: Study the brand awareness of Acer India in the cities Bangalore, Chennai and Coimbatore focusing on the segments students, SMEs and working profile. Research nature: This project is a complete market research. Market research is the only function that relates or links the organization to its market and in turn to its customers by first studying the consumer behavior which then helps in proper planning accordingly. This is the valid information which allows the organization to identify and define the market related opportunities and problems. This information allows for the generation, refinement and evaluation of marketing activities. Regular market research and thorough study of the consumer behavior towards a company’s products permits the organization to be on par with the changing consumer attitude towards their products. It thus facilitates monitoring the marketing performance and improved understanding of marketing as a business process. Research scope: The scope of this market research can be divided into two major divisions which include Demographic segmentation: In demographic segmentation, the market is divided into groups on the basis of variables such as age, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. Here the survey was taken by dividing the groups on the basis of age and occupation. The three main segment groups were college students, working profile (first and second job people) and the Small and Medium Enterprises (taking 40, 40 and 20 respectively). The age factor was also set to be between18 to 40 and throughout the survey care was taken about the age limit. The data was collected from college students belonging to professional, agricultural, textile and arts background. To name a few the different colleges include PSG tech, Kumara guru college of technology, Alliance business academy, Indian Institute of Planning Management, Ohio University Christ college, Loyola college, Crescent Engineering college, Agricultural university( Coimbatore). This variety was chosen so as to find out if any new market segment or untapped market can be spotted. The working profiled people also includes professionals from companies like Accenture, Oracle, Travel Guru, Roots, Pricol, Numeric power systems and so on Geographic segmentation: Geographic segmentation calls for dividing the market into different geographical units such as nations, states, regions, countries, cities or neighborhoods. The survey was carried on in three different cities namely Bangalore, Chennai and Coimbatore. This was done in the intension of collecting information from two first tier cities where a large population already uses laptops and desktops. This was done to study the variation in the behavior and attitudes of these people and their inclination towards branded PC vendors. The choice of the two tier city Coimbatore was to study the perception of the laptops and desktops and their usage in the people’s mind. Also the perception of the different brands was noted with the main concentration on Acer products. This was done with the intention to explore the potential market there and their requirements. Research tool: The research instrument used was a structured questionnaire covering the areas that lead to the solution of the objective. This includes measures like Acer’s market penetration, its visibility in comparison with other brands, awareness to their advertisements and promotions, the customer media habits, their perception towards Acer etc. Data compilation and analysis methodology: The sample size of three hundred was integrated and compiled in software called Statistical Package for Social Science (SPSS). This is comprehensive statistical software that includes the capabilities for data analysis, data management and programming which enables the analysts in generating decision making information quickly using powerful statistics. ANALYSIS BASIC ATTITUDES AWARENESS CHECK: 1) Channel through which Acer was first heard Geographically The means through which people came to know about Acer for the first time was noted. This helps in reengineering the channel that can be adopted to penetrate market. [pic] (Sample size 100 per city) TAB 1 Parameters/ |Friends/relatives/ |TV |Newspaper |Magazine |Internet | |Segments |Associates | | | | | |Coimbatore |33% |11% |9% |9 % |10% | |Chennai |27. 3% |11. 1% |18. 2% |7. 1% |9. 1% | |Bangalore |27. % |13. 1% |17. 2% |19. 2% |8. 1% | Demographically [pic] (Sample size 40, 2 0 and 40) TAB 2 |Parameters/ |Friends/relatives/ |TV |Newspaper |Magazine |Internet | |Segments |Associates | | | | | |Students |33. 1% |16. 1% |12. 1% |12. 1% |8. % | |SME |21. 4% |7. 1% |19. 6% |14. 3% |10. 7% | |Working profile |30. 0% |9. 2% |15% |10% |9. 2% | BRAND VISIBILITY CHECK: Geographically Awareness of a brand can be created only when it is made visible to the people and especially to the potential customers. The three segments considered here shows varied visibility of the brand Acer. [pic] (Sample size 100 per city) TAB 3 |NO Visibility |Low visibility |Average visibility |Good visibility |Very good visibility | |Coimbatore |36% (36) |19% (19) |20% (20) |18% 18) |7% (7) | |Chennai |34. 7% (34) |17. 3% (17) |23. 5% |17. 3%(17) |7. 1% (7) | | | | |(23) | | | |Bangalore |12. % (12) |30. 1% (28) |21. 5% (20) |30. 1% (28) |5. 4% (5) | Demographically [pic] (Sample size 40, 2 0 and 40) TAB 4 |Parameters/ |No |Low |Average |Good visibility |Very good visibility | |Places |visibility |Visibility |Visibility | | | |STUDENTS |32. 8% |15. 6% |23. % |20. 5% |7. 4% | |SME |27. 5% |23. 5% |19. 6% |23. 5% |5. 9% | |WORKING PROFILE PEOPLE |24. 2% |27. 5% |20% | 22. 5% |5. 8% | ADVERTISING AWARENESS–Geographically [pic] (Sample size 100 each) Awareness towards Acer’s promotional activities [pic] (Sample size 40, 2 0 and 40) TAB 5 Parameters/ Places |Seen Acer advertisements Seen Acer | | |Promotions | |Coimbatore |51% 9% | |Chennai |53. 5% 16. 2% | |Bangalore |62. 6% 33. % | The advertisements and promotional activities which come under the bottom line projects were checked if it contributed to the awareness. The Acer advertisements were noticed by most of the people in all the three cities. But still on an average almost 50% of the crowd has not seen Acer advertisements which create a lot of gap for the brand in reaching people completely. The promotions which Acer conducts were also not noticed much by the people. On an average more than 70 to 80% of the people do not have any idea of the promotional activities done by ACER. Demographically Awareness towards Acer advertisements and promotional activities [pic] (Sample size 40, 2 0 and 40) Awareness of promotional activities [pic] (Sample size 40, 2 0 and 40) TAB 6 |Parameters/ occupation |Seen Acer advertisements Seen Acer Promotions | |Students |63. 7% 22. 6% | |SME |44. 6% 12. 5% | |Working profile |53. % 20. 0% | THE MEDIA HABITS Geographically [pic] (Sample size 100 each) Demographically TAB 7 |Parameters/ occupation |MEDIA—TV MEDIA– | | |NEWSPAPER | |Students |65. 3% 50. 8% | |SME |46. 3% 42. % | |Working profile |61. 7% 65% | [pic] (Sample size 40, 2 0 and 40) Media habits—newspaper Geographically [pic] (Sample size 100 each) Demographically [pic] (Sample size 40, 2 0 and 40) Media habits—Magazine Demographically [pic] (Sample size 40, 2 0 and 40) [pic] (Sample size 100) TAB 8 |Parameters/ occupation |MEDIA—Magazine MEDIA– | | |Internet | |Students |37. 9% 15. 3% | |SME |21. 4% 16. 1% | |Working profile |45. 8% 33. 3% | Media habits—internet Geographically [pic] Demographically [pic] (Sample size 40, 2 0 and 40) 4) Visibility check through the number of visits to the retail outlets: Geographically This check is mainly done to measure the visibility by the frequency of visit to Acer retail outlets. The brand HP has the highest hit for the customer visit to retail outlets. Very less number of people has visited the Acer malls (the retail outlets) in all the three places. On an average much less than 10% of the sample have visited the Acer malls, which is very less to the 40% visit rate to the HP retail outlets. pic] (Sample size 100 each) [pic] (Sample size 40, 2 0 and 40) Purchasing decision – evaluating the product: Geographically Since the awareness rate differs between different cities the purchasing decision and the evaluation of the products may also vary. Before the purchase decision occurs there is a stage called the evaluation stage where people compare and examine the products of the brand they are aware off which finally leads to the procurement of the product. [pic] (Sample size 100) TAB 9 |Parameters/ |Word of |Comparing |Media Checking |Seeing demo | |Places |Mouth |Specifications | |Offer | | |Coimbatore |32% |71% |28% |22% |32% | |Chennai |25% |62% |27% |22% |32% | |Bangalore |38% |52% |26% |22% |28% | Means That Facilitate the Purchasing Decision – Demographic Segmentation Demographically [pic] (Sample size 40, 2 0 and 40) Purchasing decision can be influenced by a lot of factors which can totally change the buying pattern itself. When analyzed here on the basis of the demographic segments the inferences and major findings were as follows STUDENTS – †¢ 35. 5% through comparing specifications †¢ 12. 1% word of mouth & checking specification. †¢ 5. 6% checking offer & checking specification. 5. 6% checking & media. SME – †¢ 10. 7% Checking specification& comparing specifications †¢ 10. 7% comparing specif ication †¢ 8. 9% word of mouth †¢ 8. 9% word of mouth & checking specification †¢ 8. 9% word of mouth and checking offer WORKING PROFILE – †¢ 20% comparing specification †¢ 12. 5% checking offer & checking specifications. †¢ 11. 7% checking specification & media †¢ 9. 2% word mouth & checking specifications BRAND PERCEPTION Geographically [pic] (Sample size 100) TAB 10 Parameters/ Places |Acer perceived as an MNC brand | |Coimbatore |62% | |Chennai |67% | |Bangalore |71% | Demographically [pic] (Sample size 40, 2 0 and 40) TAB 11 |Parameters/ |Acer perceived as an | |Segments |MNC brand | |Students |42. % | |SME |17% | |Working people |40. 7% | Rating the parameters concerned with the products of Acer Geographically Some parameters linked with the product of Acer were also asked to rank like quality, price, service, features and performance. Rating quality pic] (Sample size 100) TAB 12 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |3. 1% |19. 4% |35. 7% |15. 3% |10. 2% | |Chennai |1% |11. 2% |43. 9% |18. 4% |12. % | |Bangalore |4. 3% |23. 7% |47. 3% |14% |4. 3% | Demographically Rating quality TAB 13 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |4. 1% |22% |42. 3% |13% |8. % | |SME |2. 0% |18% |38. 0% |22% |8. 0% | |Working profile |2. 5% |13. 6% |44. 1% |16. 1% |9. 3% | [pic] (Sample size 40, 2 0 and 40) On an average all the three segments feel that the qualities o f Acer products are good. This comes around 41. 5% of the population. Rating service [pic] (Sample size 100) TAB 14 |Parameters/ |Poor |Fair |Good Very good |Excellent | |Places | | | | | | | Coimbatore |7. 1% |25. 5% |36. 7% |13. 3% |1% | |Chennai |3. 1% |26. 5% |39. 8% |16. 3% |1% | |Bangalore |2. 2% |32. 2% |33. 3% |25. 6% |O% | Rating Acer’s service Demographically TAB 15 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |5. 0% |33. 1% |35. 5% |16. 5% |0% | |SME |4. 0% |46% |30% |20% |0% | |Working profile |4. % |33. 4% |27. 3% |18. 8% |1. 7% | [pic] (Sample size 40, 2 0 and 40) Rating price Geographically TAB 16 |Parameters / |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |2% |17. 3% |35. 7% |26. 5% |2. 0% | |Chennai |2. % |12. 4% |32. 0% |33. 0% |8. 2% | |Bangalore |4. 3% |9. 7% |28% |36. 6% |15. 1% | [pic] (Sample size 100) Rating price Demographically Tab 17 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |1. % |14. 6% |39. 8% |28. 5% |5. 7% | |SME |4. 1% |16. 3% |22. 4% |34. 7% |12. 2% | |Working profile |3. 4% |10. 2% |28% |33. 9% |10. 2% | [pic] (Sample size 40, 2 0 and 40) RATING PERFORMANCE Geographically [pic] (Sample size 100) TAB 18 Parameters / |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |2. 0% |10. 2% |33. 7% |29. 6% |8. 2% | |Chennai |2. 0% |7. 1% |37. 8% |34. 7% |5. 1% | |Bangalore |3. 3% |30. 4% |22. 8% |34. 8% |2. % | Rating performance Demographically TAB 19 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |3. 3% |16. 3% |39% |28. 5% |3. 3% | |SME |4. 0% |12. 0% |26. 0% |38. 0% |8% | |Working profile |0. % |17. 1% |26. 5% |35. 0% |6. 0% | [pic] (Sample size 40, 2 0 and 40) RATING FEATURES Geographically [pic] (Sample size 100) TAB 20 |Parameters / |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |2. 0% |10. 2% |38. 8% |21. 4% |11. 2% | |Chennai |1. % |3. 1% |41. 8% |29. 6% |11. 2% | |Bangalore |5. 4% |20. 7% |30. 4% |28. 3% |8. 7% | RATING THE FEATURES Demographically TAB 21 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |3. 3% |13. % |45. 5% |22. 8% |4. 9% | |SME |2. 0% |10% |22. 0% |36% |18% | |Working profile |2. 6% |10. 3% |34. 2% |25. 6% |12. 8% | [pic] (Sample size 40, 2 0 and 40) DEGREE TO WHICH ACER PRODUCTS ARE RECOMMENDED Geographically [pic] (Sample size 100 each) TAB 22 |Parameters/ |Def. not |Not sure |Probably not |Would probably |Would def. |Places | | | | | | |Coimbatore |1% |38% |10% |42% |9% | |Chennai |2% |38. 4% |8. 1% |42. 4% |9. 1% | |Bangalore |6. 1% |19. 2% |7. 1% |51. 5% |16. 3% | Demographically TAB 23 Parameters/ |Would def. not |Not sure |Probably not |Probably would |Def. would | |Segments | | | | | | |Students |4% |36. 3% |10. 5% |45. 2% |4. 0% | |SME |1. 8% |23. 3% |3. 6% |53. 6% |17. 9% | |Working profile |2. 5% |32. % |8. 3% |40. 8% |15. 8% | [pic] (Sample size 40, 2 0 and 40) On an average 46. 5% of the people would probably recommend Acer products to his/ her friends/ associates or relatives. About 30. 7% of the people on average are not sure if they would recommend and around 12. 55% of the people would definitely recommend. Demographically—consideration set for Acer desktops Frequency of peopl e having Acer in their consideration set †¢ STUDENTS – 31. 5% were sure that while making decisions they would consider the Acer products. SME – Around 50% of the people would consider Acer while making purchase decisions †¢ Working profile – About 41. 7% of the people would consider Acer during purchase decisions. [pic] (Sample size 40, 2 0 and 40) Acer notebooks in the consideration set Geographically [pic] (Sample size 100 each) TAB 24 |Parameters/ Places |Acer desktops |Acer notebooks | |Coimbatore |35% |56% | |Chennai |36. % |55. 6% | |Bangalore |46. 5% |52. 5% | Demographically [pic] (Sample size 40, 2 0 and 40) †¢ STUDENTS – 47. 6% were sure that while making decisions they would consider the Acer notebooks. †¢ SME – Around 58. 9% of the people would consider Acer notebooks while making purchase decisions †¢ Working profile – About 59. 2% of the people would consider Acer notebooks during purchase decisions. P reference set—Acer desktops Geographically Acer’s share in the preference set of the people TAB 25 |Parameter/ |First preference |Second preference |Third preference | |Places | | | | |Coimbatore |10% |30% |60% | |Chennai |9. 4% |28. 1% |62. 5% | |Bangalore |17. % |41. 2% |41. 2% | [pic] (Sample size 100 each) TAB 26 Demographically |Parameter/ |First preference |Second preference |Third preference | |Places | | | | |Students |60. 6% |33. 3% |6. 1% | |SME |46. 2% |38. 55 |15. 4% | |Working profile |48. 8% |34. 1% |17. 1% | [pic] (Sample size 40, 2 0 and 40) Preference for notebooks: Geographically [pic] (Sample size 100 each) TAB 27 |Parameters/ |First preference |Second preference |Third preference | |Places | | | | |Coimbatore |10. % |57. 9% |31. 6% | |Chennai |12% |36. 0% |52% | |Bangalore |27. 3% |29. 5% |43. 2% | Demographically—Acer notebooks in preference set [pic] (Sample size 40, 2 0 and 40) TAB 28 Parameter/ |First preference |Second preference |Third preference | |Places | | | | |students |52. 8% |30. 6% |16. 7% | |SME |45. 5% |36. 4% |18. 2% | |Working profile |39. 4% |44. % |20. 9% | FINDINGS The general attitudes and awareness of the brand Acer is analyzed Channel through which Acer was first heard of: Geographically †¢ People came to know about Acer products and brand to a greater extent from friends/ relatives / associates which contributes to about 30% in each city on an average. †¢ Newspaper awareness contributed to around 14. 8% and magazine contribution was around 12%. Demographically †¢ Students came to know about Acer through friends /relatives / associates which contributed about 33. 1%. About 12. % each through newspaper and magazine. Nearly 17. 8 % of the people have not heard of Acer. †¢ SME came to know about Acer through friends / relatives and associates to about 21. 4%. Newspaper contributed to about 19. 6% and magazine to about 14. 3% to the awareness of Acer for the first time. 25% of the people have not heard about Acer. †¢ Working profile about 30% contribution was due to friends / relatives / associates. 15% contribution by newspaper. About 23. 7% of the people have not heard of Acer. Brand visibility Index: Geographically †¢ The visibility index from the analysis is Coimbatore – 2. 41 Chennai – 2. Bangalore – 2. 65 This indicated that Acer as a brand lies between low and average visibility zone. Demographically †¢ The visibility index is Students – 2. 54 SME – 3. 45 Working profile – 2. 58 This indicates that Acer has low visibility for the student and working profile segment. It has average visibility in the SME segment Awareness towards Acer advertisements and promotional activities: Geographically: †¢ On an average 55. 6% of the people have seen Acer advertisements taking all the three cities in to consideration. †¢ Acer promotional activities were not noticed in a very negligible pattern. Coimbatore – only 9% of the people have noticed an Acer promotion. †¢ Chennai – around 16. 2% have seen Acer promotions †¢ Bangalore – about 34. 3% of the people have noticed Acer promotional activities. Demographically Acer advertisements †¢ Students – 63. 7% has noticed Acer advertisements †¢ SME – 44. 6% has noticed Acer advertisements †¢ Working profile – 53. 3% has noticed Acer advertisements Acer promotions †¢ Students – 22. 6% has noticed Acer promotions †¢ SME – 12. 5% has noticed Acer’s promotional activities †¢ Working profile – 20. 0% has noticed Acer’s promotional activities Number of visits to Acer retail outlets (in the past six months): Geographically Coimbatore †¢ On the whole HP has the highest count of about 44% †¢ Visit to Acer retail outlet is 1% Chennai †¢ Again HP being the highest with about 33. 3% of visit †¢ About 6% of the people visited Acer retail outlets Bangalore †¢ HP with 21. 2% is again the highest hit. †¢ About 19. 2% visit to Acer retail outlets. Demographically Students †¢ On the whole HP has the highest count of about 44% †¢ Visit to Acer retail outlet is 1% SME †¢ Again HP being the highest with about 33. % of visit †¢ About 6% of the people visited Acer retail outlets Working profile †¢ HP with 21. 2% is again the highest hit. †¢ About 19. 2% visit to Acer retail outlets. Measures that people undertake before their purchase decision—evaluating the product Geographically Coimbatore †¢ 71% purchases occur by comparing specifications †¢ 50% purchases also happen by comparing specification and checking offers †¢ 32% word of mouth Chennai †¢ 62% purchases occur by comparing specification. †¢ 45% purchases through comparing specification and checking offers. †¢ 27% through media †¢ 32% seeing demo Bangalore †¢ 52% comparing specification †¢ 38% word of mouth †¢ 30% comparing specification and checking offers †¢ 26% through media Demographically †¢ Students – 35. 5% of the purchases through comparing specifications 12. 1% through word of mouth 5. 6% each through checking offer and comparing specifications †¢ SME – 10. 7% of purchase through comparing specification and checking Offer 10. 7% only comparing specification 9% each through word of mouth & checking offer, word of mouth & Checking specification and checking specification and seeing demo. Working profile – 20% of the purchase through comparing specification 12. 5% through checking offer & comparing specification 11. 7% checking specification & media BRAND PERCEPTION CHECK: Perception linked with the brand name: Acer is still perceived to be in collaboration with Wipro. So it is giving a perception of a national brand amongst most people. Geographically †¢ Coimbator e only 62% of the people are aware that Acer is an MNC †¢ Chennai 67% had the awareness †¢ Bangalore 71% of the people knew that Acer is an MNC. Demographically †¢ Students – only 42. 5% perceive Acer as an MNC SME – only 17% of the SME perceive Acer as an MNC †¢ Working profile – 40. 7% perceive Acer as an MNC. Perception on the product parameters An index is got from the analysis which gives the quality index in the three different cities. This is done on a scale of 1 to 5 indicating where the parameter actually lies. †¢ Quality Geographically Coimbatore – 2. 56 Chennai – 2. 84 Bangalore – 2. 65 From the above data it is clear that Acer quality vice it lies in the fair zone but far towards good. Demographically Students – 1. 9 SME – 2. 8 Working profile 2. 72 Students perceive Acer’s quality to be fair. Both SME and working profile perceive Acer’s quality to be good. †¢ Service Geographically Coimbatore – 2. 22 Chennai – 2. 41 Bangalore – 2. 42 From the above data it is clear that Acer quality vice it lies in the lower fair zone. Demographically Students – 2. 43 SME – 2. 38 Working profile – 2. 05 The weighted average shows that the service of Acer perceived by the three different segments is invariably fair. †¢ Price. Geographically Coimbatore – 2. 55 Chennai – 2. 87 Bangalore – 3. 06 From the above data it is clear that Acer quality vice it lies in the fair zone in Coimbatore and far towards good in Chennai. In Bangalore price vice perception for Acer is good Demographically Students – 2. 9 SME – 2. 69 Working profile – 2. 9 The data above shows that the price of Acer products is perceived to be good invariably in all three segments. †¢ Performance Geographically Coimbatore – 2. 77 Chennai – 2. 88 Bangalore – 2. 60 From the above data it is clear that Acer quality vice it lies in between the fair and good zone. Demographically Students – 2. 82 SME – 2. 98 Working profile – 2. 86 The data shows that the performance of Acer products is perceived to be in between fair and good but more inclined towards good. Features Geographically Coimbatore – 2. 75 Chennai – 3. 01 Bangalore – 2. 71 From the above data it is clear that in Coimbatore and Bangalore Acer quality vice it lies in between the fair and good zone. In Chennai it lies in the good zone. Demographically Students – 2. 829 SME – 3. 22 Working profile – 2. 92 The data shows indicates that students and working profile perceive the features of Acer products to be in between fair and good. The SMEs’ perceive the features of Acer products to be good. Degree to which Acer products are recommended Geographically Taking the weighted average mean into consideration and rating the different parameters on the scale of 1 to 5 people feel that †¢ Coimbatore – 3. 2 †¢ Chennai – 3. 15 †¢ Bangalore – 3. 49 The respondents feel that they would probably not recommend Acer products to their friends / relatives / associates. Demographically †¢ Students – 3. 05 †¢ SME – 3. 625 †¢ Working profile – 3. 35 Students and working profile people feel that they would probably not recommend Acer to their known ones. SMEs response lies in between probably not to probably would and more inclined towards probably would. Checking if Acer desktops falls in the consideration set and in the preference set Geographically †¢ Coimbatore – 35% people considers Acer desktops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 30 respondents’ preferred Acer desktops and their preference level in the scale of 1 to 3 is 1. 5. This represents somewhere between third and second preference. †¢ Chennai – 36. 4% of the people have Acer desktops in their consideration set when they are to buy desktops. But it comes to the preference set the response is 1. 68 in the scale of 1 to 3. That is it somewhere between third and second preference. †¢ Bangalore – 46. 5% of the people consider Acer desktops when they plan for a purchase but their preference level in a scale of 1 to 3 is 0. 629. That is even below third preference. Or could be taken as a few people prefer Acer desktops as their third preference. Demograph ically †¢ Students – 31. 5% of the people feel that they would consider Acer desktops when they go for a purchase. Out of which when it comes to the preference set only 33 responses were there. In the scale of 1 to 3 it lays around 1. 5 which indicates their preference lies between third and second preference. †¢ SME – Around 50% of the respondents would consider Acer desktops while they decide a purchase. In the preference set only 13 responses where there and their preference lies between third and second preference more inclined towards second preference. †¢ Working profile – About 41. 7% would consider Acer desktops when they go for a purchase. Out of the consideration set only 41 responses preferred Acer desktops. Their preference lies between third and second preference (1. 68) in the scale of 1 to 3. Checking if Acer laptops falls in the consideration set and in the preference set †¢ Coimbatore – 56% people considers Acer laptops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 19 respondents’ preferred Acer laptops and their preference level in the scale of 1 to 3 is 1. 789. This represents somewhere between third and second preference. †¢ Chennai – 55. 6% of the people have Acer desktops in their consideration set when they are to buy laptops. But it comes to the preference set the response is 1. 6 in the scale of 1 to 3. That is it somewhere between third and second preference. †¢ Bangalore – 52. 5% of the people consider Acer laptops when they plan for a purchase but their preference level in a scale of 1 to 3 is 1. 8. That is even below third preference. Or could be taken as a few people prefer Acer desktops as their third preference The preference fro an Acer laptop, on the whole is between third and second preference and more towards third preference. That for Acer laptop is also between third and second preference but inclined more towards second preference. Demographically †¢ Students – 47. % of the people have Acer notebooks in their consideration set out of which only 36 people have it in their preference set and their ranking for preference in the scale of 1 to 3 is 1. 638. this indicates that their preference lies between third and second preference inclined towards second preference. †¢ SME – 58. 9% of the respondents say that they would consider Acer pr oducts but their preference level in the scale of 1 to 3 is 1. 7, heading towards second preference. †¢ Working Profile – 59. 2% have Acer in their consideration set and their preference level in the scale of 1 to 3 it lies at 2. 1 indicating that working profile people have Acer notebooks as their second preference. CONCLUSION The awareness of the brand Acer is average which is due to the low visibility of the brand to the customers. There is not enough advertisement and promotional activities that is undertaken to boost the brand. There must be a lot of investment made make the brand more visible. This will help the brand to build itself strong. The channel through Acer became aware to many people is through word of mouth. But to some extent even through internet and newspaper. There must be another research conducted to check if the word of mouth propagation is ctually causing a positive reinforcement or negative reinforcement. There are about 20% of the people who ha ve not heard of Acer. The amount of advertisements and promotions that we undertake is also comparatively low and it is not being noticed much. This is in turn affecting the visibility of the brand compared to the other brands that really pump a great amount of advertisements even being a new entrant in the market. This also is leading to the relatively low number of visits to the Acer retail outlets though having the highest network. Acer is also being perceived still as a national brand which is in collaboration with Wipro. People are not sure if Acer is an Indian or a foreign brand, which actually creates a wrong vibration in the purchase decision chain of the customers. SUGGESTIONS / RECOMMENDATIONS First thing that we need to do is change that perception and project ourselves as an MNC with the Indian emotions filled in it. We need to target our customer segment properly and advertise our product and brand We must focus on the other means of throwing light on the band like TV commercials, internet banners and magazine printed ads because the amount of people with media habits as TV, newspaper, internet is really huge. Acer has to be made awareness first regionally and then nationally. †¢ Tying up with educational institutions will increase the awareness and also the leads. †¢ Acer needs to redefine its target segment as to which is potential. The segment suggested is SMEs and college students. †¢ Acer needs to set its target properly and focus Advertisements to hit them especially the TV commercials. †¢ Designing gift offers and vouchers with the product also will help a lot to draw the attention of the customers. †¢ Online banner Advertisements can be designed and can be displayed on the widely used sites especially in messengers like Yahoo and Google talk. Popup inviting users to participate in online survey can be designed and implemented so that the perception of the people can be known periodically. †¢ Huge hoardings with the endorsed celebrity can be designed and put o places where are forced to see such as in the signals, near direction boards, outside famous malls, on road dividers etc. †¢ Service and support is one factor which has to be worked out properly. †¢ Providing good incentives and schemes to the dealers as Acer in India will help a lot as it is still a push product. †¢ Sponsoring for big events like the filmy events which happen and also sport. APPENDIX Dear Respondent: I am a student of Ohio University, Christ College carrying out a research project titled brand awareness and consumer perception of the branded PC vendors. I request you to kindly fill in this questionnaire. All the information provided by you will be strictly confidential and will be used only for academic purposes. Please put a tick mark or circle the bullets where ever necessary. 1. Do you own a Personal Computer / Notebook? Desktop Yes If yes, which brand? ____________ No Notebook Yes If yes, which brand? ____________ No 2. Which brand would you prefer to buy while buying a desktop or notebook? (HP, Lenovo, Acer, Dell Inc. Toshiba) 2. (a) Desktop ( rate your preference) |Rank | 1 |2 |3 | |Brand | | | | |Reason | | | | | | | | | 2. (b) Notebook ( rate your preference) Rank |1 |2 |3 | |Brand | | | | |Reason | | |