Communication and CSR ethics Thesis Example | Topics and Well Written Essays - 5000 words

Communication and CSR ethics - Thesis ExampleThis paper shall discuss how businesses can effectively launch their CSR campaigns with effective colloquy, encourage their consumers to record in their socially responsible initiatives while maintaining or even improving their profitability and stability as a business. For its case study, it will examine communication strategies of Kenneth Cole Productions, a footwear, apparel, and accessories company, of its CSR initiative called Awearness.Successful businesses have been known to harness goodwill and share their good fortune with those who they deem need their help the most. This normal earns them respect, admiration and a good reputation among their stakeholders. It is also known as Corporate Social Responsibility (CSR). Hopkins (2007) defines it as a business practice of companies which work out to adopt socially and environmentally responsible behaviours as a way for their business to contribute to society in a socially relevant m anner. not to be known as purely profit-seeking entities, socially responsible organizations manifest awareness and accountability in the societal and environmental effects that their business may cause (Lantos, 2001). Hence, they embrace responsible business practices and strategies in promoting better living standards for their employees and their targeted beneficiaries while still maintaining their profitability as a business (Hopkins, 2007).In implementing CSR strategies, it is intrinsic that companies are clear in communicating their objectives to the public so that they may not be misconstrued in their intentions. It is common for people to raise suspicions in the choppy goodwill of corporations who are doing so well in terms of profit, that they may have hidden agendas to further promote their image and attract more business. Koehn & Ueng (2010) explicate that some companies are criticized for masking shady financial dealings by buying the publics good will in order to r ecurrence the damage